ARM Holdings bets on Virtual reality with its new chips

United Kingdom: ARM Holdings, a multinational semiconductor and software design company is entering into the virtual reality market with the launch of new chips Mali-G71 and Cortex-A73. These chips will support the high end graphics and greater processing power of the smartphones. Also, these chips would enhance the battery efficiency by 30 per cent.

The devices with Mali-G71 and Cortex-A73 would be launched in 2017 and these chips technology would support the virtual reality and augmented reality along with 4K videos.

The company strategy is to focus on making future devices more smart and the investment in chips which supports mobile virtual reality and augmented reality.

TechSci Research analyses that by creating more efficient chips for mobile devices the company would expect to increase its market share in chipset market. Further, the Virtual reality market is one of the fastest growing market where many big players are already working on it and by launching the chips which support the virtual reality devices will provide the great experience to its users.

India being the growing market for smartphones is an important geography for the smartphone manufacturers as well as growing adoption of virtual reality and augmented reality in the Indian market enhances the prospects of this market.