Industry News

Mitsubishi Electric plans to open air conditioner plant in Turkey

Turkey: Mitsubishi Electric, one of the biggest air conditioner manufacturers in the world, announced its plans to manufacture household air conditioning units in Manisa, Turkey for the European market. The company plans to open the facility by January 2018. The facility would be a two-story building and would have around 40,000 sq. meters of floor space. It will develop air conditioners for the European and Turkish markets and would have a capacity to produce around 500,000 units a year. Earlier on 14th April, the company announced that it would establish a new company in the country named Mitsubishi Electric Turkey Klima Sistemleri Üretim Anonim Şirketi to sell its products in the country which would play a key role in Mitsubishi Electric’s global strategy for its air conditioning and refrigeration-systems business in the European market

According to TechSci Research, the company’s plans to open its manufacturing unit in Turkey will significantly improve its supply chain in the European market. Earlier, the company used to ship its air conditioners from Thailand. Also, the increasing demand for air conditioners in Turkey will also help the company to increase its market presence in the country.

According to recent report published by TechSci Research, “Global Air Conditioners Market Forecast & Opportunities, 2020”, global air conditioner market is projected to grow at a CAGR of 8.5% during 2015-20. In addition to the residential segment, growing hospitality and tourism sectors are contributing significantly towards rising demand for air conditioners across the globe. Introduction of energy-efficient air conditioners and air conditioners with in-built air purifiers is expected to boost air conditioner sales in the coming years. Split air conditioners dominated the global air conditioners market over window air conditioners, and this trend is expected to continue during the forecast period.