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London Dairy targeting INR 1 Billion revenue from India by 2020

India: Rising mercury levels is hardly a welcome change for anyone, except for ice cream manufacturers in the country. The Premium ice cream brand London Dairy which is a subsidiary of IFFCO a United Arab Emirates based business house, which manufactures and markets a well-integrated range of food products all over the globe has planned to ramp up its distribution network in India as well and is targeting a revenue of INR1 billion in the Indian dairy market. The brand was introduced in India three years ago and is planning to grow roughly 36 per cent year on year and double its revenues from about INR 40 crore in the next three years.

The London Dairy products are manufactured under licence from the London Dairy Company, based out of The United Kingdom and imported into India from UAE-based International Foodstuffs Company. The brand currently boasts 2,000 outlets across the country 
 and plans to open 5,000 retail outlets by 2020 in India.

According to TechSci Research, organized dairy products market in the country is witnessing growth, on account of rising demand for value added dairy products, due to their low fat and low cholesterol content. India is witnessing entry of large number of international players, offering a variety of non-conventional dairy products such as Ice Creams, yogurts and probiotic drinks.

According to “India Dairy Products Market By Type, Competition Forecast and Opportunities, 2011 – 2021”, the market for dairy products in India is projected to grow at a CAGR of over 7% during 2016 - 2021. In 2015, North India dominated the country’s dairy products market, on account of increasing per capita expenditure, rising youth population, introduction of value added dairy products, changing consumption patterns, and growing penetration of international players. India dairy products market is witnessing a shift towards healthier products such as probiotic drinks, yogurts, etc. Few of the leading players operating in India dairy products market include Gujarat Cooperative Milk Marketing Federation Ltd., National Dairy Development Board, Karnataka Cooperative Milk Producers Federation Ltd., and Tamil Nadu Co-operative Milk Producers' Federation Limited, among others.

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