India Frozen Food Market to Grow with a CAGR of 16.3% through 2029
India Frozen
Food market is witnessing several compelling trends, including a focus on
health and wellness, the emergence of artisanal and gourmet Frozen Foods, and a
significant digital transformation.
According to
TechSci Research report, “India Frozen Food Market - Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2029”, the India
Frozen Food Market stood at USD1.77 billion in 2023 and is anticipated to grow
with a CAGR of 16.3% in the forecast period, 2025-2029. The frozen food market
in India has experienced significant growth and transformation in recent years,
reflecting changing consumer preferences, urbanization, and increased
disposable incomes. This industry, once considered niche, has now become an
integral part of the Indian food landscape, offering a wide range of frozen
food products to cater to the diverse tastes and lifestyles of its population.
The concept of
freezing food as a preservation method is not new to India. Historically,
communities in colder regions of the country, such as the Himalayan states,
have preserved food by freezing it in natural ice caves during the winter
months. However, the modern frozen food industry as we know it today began to
take shape in the mid-20th century, with the introduction of commercial freezing
technology.
The Indian
frozen food market has grown significantly in recent years and is projected to
continue its expansion. The market was valued at approximately USD 1.3 billion
in 2020 and is expected to experience robust growth in the coming years. The
demand for frozen foods in India is being driven by various factors, including
urbanization, changing lifestyles, increasing awareness of convenience foods,
and a growing desire for diverse culinary experiences.
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data Figures spread through 83 Pages and an in-depth TOC on "India
Frozen Food Market”
Frozen foods
offer the convenience of quick and easy meal preparation, making them a popular
choice among busy urban consumers. Ready-to-cook frozen meals, in particular,
have gained traction as they allow consumers to enjoy restaurant-quality dishes
in the comfort of their homes without the need for extensive cooking skills or
time-consuming meal preparation.
While
convenience is a significant driver of the frozen food market, health-conscious
consumers are also a growing segment. Manufacturers have responded by
introducing healthier options, including frozen fruits and vegetables without
added preservatives, low-fat and low-sodium frozen meals, and gluten-free
products. These cater to consumers looking for convenient yet healthful food
choices.
Maintaining a
robust cold chain infrastructure is crucial for the success of the frozen food
market. India's diverse climate and temperature variations throughout the year
present challenges in preserving the quality of frozen products. Investments in
cold storage facilities and an efficient distribution network are essential to
ensure that frozen products reach consumers in optimal condition.
Consumer
perceptions related to food safety and quality in frozen products have been a
challenge in the Indian market. To address these concerns, companies must
adhere to stringent quality control measures, maintain transparency in labeling
and ingredients, and educate consumers about the benefits of frozen foods.
Building trust through consistent quality is crucial for sustained growth.
The Indian
frozen food industry is subject to various regulations and quality standards to
ensure food safety. Companies must comply with these regulations, including
labeling requirements, hygiene standards, and adherence to cold chain
protocols. Navigating the regulatory landscape is essential to avoid issues
related to product recalls and consumer health concerns.
Frozen food
products are available through various distribution channels in India. These
include supermarkets, hypermarkets, convenience stores, specialty frozen food
outlets, and online platforms. The advent of e-commerce has expanded the reach
of frozen food brands, enabling consumers to shop for their favorite frozen
products online.
The demand for
frozen foods in India experiences seasonal fluctuations. While frozen products
are popular year-round, they gain particular significance during the monsoon
season and in regions where fresh produce is not readily available. Frozen
fruits and vegetables, in particular, serve as essential ingredients for
households during such periods.
Indian frozen
food brands are increasingly exploring export opportunities, leveraging the
country's agricultural resources and culinary diversity. Exporting frozen foods
to international markets, especially in regions with a significant Indian
diaspora, provides a valuable avenue for growth and global recognition.
India Frozen
Food market is segmented into product type, category, sales channel, and region.
Based on its
product type, the market is segmented into frozen snacks, frozen fruits and
vegetables, frozen meat, poultry and seafood, and others. Among these, frozen
snacks has a significant share in the India frozen food market. Convenience is
a primary driver of the demand for frozen snacks in India. Frozen snacks, such
as samosas, spring rolls, pakoras, and French fries, offer the ease of quick
and hassle-free preparation. This convenience appeals to consumers with busy
lifestyles who seek readily available, delicious snacks without the need for
extensive cooking.
Based on region,
the market is segmented into East, West, North, and South. Among these,
the North region has a significant share of the India frozen food market. The
North region is home to a considerable portion of India's population, including
major metropolitan areas like Delhi, NCR (National Capital Region), and cities
in states such as Uttar Pradesh and Haryana. This population density, combined
with rapid urbanization, has resulted in increased demand for convenient and
ready-to-eat food options, making frozen foods a popular choice among urban
consumers.
Major companies
operating in India frozen food market are:
- McCain India Pvt Limited
- Venky’s (India) Limited
- Mother Dairy Fruit and Vegetable
- Godrej Tyson Foods Limited
- Al Kabeer Group
- Innovative Foods Limited (Sumeru)
- ITC Limited
- Arya Foods Amba
- Conagra Brands
- Apex frozen foods Ltd.
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“The Indian
frozen food market has evolved significantly, transitioning from a niche
industry to a mainstream choice for consumers seeking convenience, variety, and
taste. With a diverse range of products, including frozen fruits, vegetables,
meats, and ready-to-cook meals, the market caters to a wide spectrum of
consumer preferences. Challenges related to maintaining quality, addressing
consumer perceptions, and adhering to regulatory standards must be overcome for
sustained growth. As the market continues to expand and innovate, it is poised
to play an even more significant role in shaping India's food culture and
dietary habits in the years to come.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based management consulting firm.
“India Frozen Food Market By Product Type (Frozen
Snacks, Frozen Fruits and Vegetables, Frozen Meat, Poultry and Seafood, and
Others), By Category (Organic, Conventional), By Sales Channel (Supermarkets/Hypermarkets,
Convenience Stores, Online, and Others), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of India frozen
food market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision-makers make sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in India frozen food market.
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