Snapdeal Launches New Version of ad Platform

India: Online marketplace, Snapdeal, run by Jasper Infotech Pvt. Ltd has launched a new version of its advertising platform, Snapdeal Ads, which aims to help sellers target shoppers on the site based on behavioral data collated by Snapdeal.

Last September, Snapdeal had acquired Reduce Data, a US-based advertising platform that helps brands deliver advertising strategies for consumers, for an undisclosed amount. And then in November, Snapdeal launched the first version of Snapdeal Ads, which helped sellers use native advertisement formats for product commercials across its website, mobile site and app.

This development has come two months after Flipkart launched its “Brand Story Ads” platform in March. By boosting their advertising technology, e-commerce firms in India, including Snapdeal and Flipkart, are hoping to emulate Chinese e-commerce giant Alibaba, which generates significant sales revenue from ads. With the new version, it offers sellers the ability to target customers based on their browsing behavior, geo-location and purchase history. Sellers will also be able to target specific customer groups with curated ad campaigns, and get real time analytics on their ad campaigns.

According to TechSci Research, Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, measure impact and return on investment on a real-time basis. With this next-generation platform, the company is aiming to address the marketing challenges faced by its sellers by providing a simplified advertising panel to fulfil their diverse business requirements.

According to a recent report published by TechSci Research, “India E-Commerce Market Forecast and Opportunities, 2020” the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country.