Baby Wipes Market to Grow with a CAGR of 5.7% through 2028
Increasing
awareness of hygiene and rising demand for natural and organic baby wipes are
factors driving the global baby wipes market in the forecast period 2024-2028.
According to
TechSci Research report, “Baby Wipes Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2028”, the Global
Baby Wipes Market stood at USD5.76 billion in 2022 and is anticipated to grow
with a CAGR of 5.7% in the forecast period, 2024-2028. Global baby wipes are
essential personal care products designed for infants' delicate skin. These
disposable, pre-moistened wipes offer convenience and hygiene, making them a
ubiquitous part of childcare routines worldwide. The market continues to grow,
driven by increasing awareness of hygiene, dual-income households, and parents'
desire for time-saving solutions. Eco-friendly options, hypoallergenic
formulations, and specialized variants cater to evolving consumer preferences.
Sustainability concerns have led to the development of biodegradable materials
and reduced environmental impact. As parents seek safe, effective, and
eco-conscious options, the global baby wipes market remains dynamic and
essential in ensuring the well-being of infants.
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One of the
primary drivers of the global baby wipes market is the increasing awareness of
hygiene and health. Parents and caregivers place a strong emphasis on
maintaining proper hygiene for infants, especially given the vulnerability of
their sensitive skin. Baby wipes offer a quick and effective solution for
cleaning and diaper changes, reducing the risk of skin irritations, rashes, and
infections. This heightened awareness of hygiene has been further amplified by
the COVID-19 pandemic, with parents and caregivers taking extra precautions to
protect their infants from potential infections.
Manufacturers
have responded to this driver by developing wipes with improved formulations.
Hypoallergenic and dermatologist-tested baby wipes have gained popularity, as
they are designed to minimize the risk of skin irritation and allergies. These
wipes are typically free from fragrances, dyes, and harsh chemicals that can be
harsh on sensitive skin. The product packaging often highlights these features,
reinforcing the message of safety and hygiene.
Convenience and
portability are also crucial factors driving the global baby wipes market.
Modern lifestyles, characterized by dual-income households and busy schedules,
have made parents appreciate products that simplify childcare tasks. Baby wipes
are lightweight, easy to carry, and suitable for on-the-go use, making them a
practical choice for parents who are constantly on the move.
Moreover,
manufacturers have introduced various packaging innovations to enhance the
convenience and portability of baby wipes. Resealable lids, flip-top packs,
travel-sized options, and pop-up dispensers are some of the packaging features
that cater to different usage scenarios. These innovations ensure that baby
wipes are readily accessible and usable in a variety of situations, reinforcing
their status as a must-have childcare product.
The global baby
wipes market is segmented into product, packaging type, sales channel, regional
distribution, and company.
Based on product
the market is segmented into dry wipes, wet wipes.
Based
on packaging type the market is further segmented into plastic cases, tub.
Plastic
cases have emerged as the fastest-growing segment in the global baby wipes
market. These cases offer convenient and hygienic storage and dispensing of
wipes, appealing to parents and caregivers seeking ease of use and cleanliness.
Plastic cases help maintain moisture levels and prevent contamination, ensuring
the wipes remain fresh and ready for use. Furthermore, refillable plastic cases
align with sustainability efforts, which are increasingly important to
consumers. Manufacturers are continually innovating within this segment, introducing
stylish and functional designs, making it a standout in the evolving landscape
of baby wipes, and driving its rapid growth as a preferred choice among
consumers.
Based
on sales channel the market is segmented into hypermarkets/supermarkets,
online, pharmacies stores, departmental stores, and others (direct sales,
etc.).
Based
on region the market is segmented into five regions Asia Pacific, North
America, Europe, Middle East & Africa, and South America.
Major companies
operating in Global Baby Wipes Market are:
- Johnson
& Johnson Private Limited
- Procter
& Gamble Co.
- Babisil
Products Ltd.
- Farlin
Corpoation
- Cotton
Babies, Inc.
- The
Himalaya Drug Company
- Pigeon
Corporation
- Hengan
International Group Company Ltd.
- Unicharm
Corporation
- Kimberly-Clark
Corporation
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“The global baby
wipes market is marked by continuous growth and evolution, driven by key
factors such as increasing hygiene awareness, convenience, sustainability
concerns, and innovation. Parents and caregivers rely on baby wipes for gentle
and effective cleaning of infants' sensitive skin. Recent trends include a
shift toward eco-friendly and sustainable wipes, clean and natural formulations,
personalization options, and the rise of online retail and subscription
services. Challenges, including environmental sustainability and regulatory
compliance, also shape the industry. With consumers demanding safer, greener,
and more customized solutions, manufacturers are poised to adapt, ensuring that
baby wipes remain a vital component of infant care worldwide.,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“Baby Wipes
Market By Product (Dry Wipes, Wet Wipes), By Packaging Type (Plastic Cases,
Tub), By Sales Channel (Hypermarkets/Supermarkets, Online, Pharmacies Stores,
Departmental Stores, and Others (Direct Sales, etc.)), By Region, By
Competition Forecast & Opportunities, 2018-2028F”,
has evaluated the future growth potential of global baby wipes market and
provides statistics & information on market size, structure, and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global baby wipes market.
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