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Zafco launched value for tires at 2016 Automechanika Dubai

UAE: Dubai based tire distributor, Zafco, lauched its own brand of tires, Zeetex along with other brands like Otani, Double Coin, Accelera and Forceum at 2016 Automechanika Dubai. All the tire brands, launched at the event, were specific to the Middle East as well as African markets.

At the 2016 Automechanika Dubai, Zafco introduced the all new Zeetex product line and promoted it as a Value for Money (VFM) range. The newly launched tire would be available in four different variants, namely, passenger car radial, ultra-high performance, 4×4 and Light truck vehicle segment.

While discussing about the tire, the company also stated that the Zeetex VFM range tires, would focus on the customers, looking for worth along with quality, price, and durability.

As per Raghavendra Sanga, the head of product communication & marketing at Zafco, the company was glad to witness the interest being shown by the existing as well as potential customers towards the company’s new product assortment.

According to a recent report published by TechSci Research, “UAE Tyre Market Forecast and Opportunities, 2020” with a motorization rate of over 215 (per 1,000 inhabitants) in 2015, the market of UAE holds a huge potential for the growth of automotive industry. Moreover, due to significant industrial and infrastructural growth, the country’s automotive industry has been flourishing at a swift pace over the last few years, influencing the tire market of the country

As per TechSci Research, as of 2015, Zafco is one of the prominent tire distributor in the entire United Arab Emirates, however, the company does not hold a leading market position in the region. Despite of its diminished market existence, the company is likely to expand its presence in UAE, as it has widened its product portfolio in varied segments and at very economical prices.

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