Zafco launched value for tires at 2016 Automechanika Dubai
UAE:
Dubai
based tire distributor, Zafco, lauched its own brand of tires, Zeetex along
with other brands like Otani, Double Coin, Accelera and Forceum at 2016 Automechanika
Dubai. All the tire brands, launched at the event, were specific to the Middle
East as well as African markets.
At the 2016 Automechanika Dubai, Zafco
introduced the all new Zeetex product line and promoted it as a Value for Money
(VFM) range. The newly launched tire would be available in four different
variants, namely, passenger car radial, ultra-high performance, 4×4 and Light truck
vehicle segment.
While discussing about the tire, the company
also stated that the Zeetex VFM range tires, would focus on the customers, looking
for worth along with quality, price, and durability.
As per Raghavendra Sanga, the head of product
communication & marketing at Zafco, the company was glad to witness the
interest being shown by the existing as well as potential customers towards the
company’s new product assortment.
According to a recent report published by TechSci Research, “UAE
Tyre Market
Forecast and Opportunities, 2020” with a motorization rate of over 215 (per
1,000 inhabitants) in 2015, the market of UAE holds a huge potential for the growth
of automotive industry. Moreover, due to significant industrial and
infrastructural growth, the country’s automotive industry has been flourishing
at a swift pace over the last few years, influencing the tire market of the
country
As per TechSci Research, as of 2015, Zafco is one of the prominent
tire distributor in the entire United Arab Emirates, however, the company does
not hold a leading market position in the region. Despite of its diminished
market existence, the company is likely to expand its presence in UAE, as it
has widened its product portfolio in varied segments and at very economical
prices.