Press Release

Luxury Watch Market to Grow with a CAGR of 5.1% through 2028

Growing demand for customization and the increasing popularity of smartwatches are factors driving the global luxury watch market in the forecast period 2024-2028.


According to TechSci Research report, “Luxury Watch Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Luxury Watch Market stood at USD43.01 billion in 2022 and is anticipated to grow with a CAGR of 5.1% in the forecast period, 2024-2028. The global luxury watch industry epitomizes the pinnacle of horological artistry and prestige. Renowned brands, often with centuries-old traditions, craft these exquisite timepieces, celebrated for their meticulous craftsmanship and intricate complications. Luxury watches transcend mere timekeeping, symbolizing status, heritage, and investment value. The Asia Pacific region, notably China, drives much of the industry's growth, with consumers coveting these iconic accessories. As the digital era unfolds, luxury watchmakers combine tradition with innovation, incorporating smart features and embracing sustainability. In this evolving landscape, the allure of luxury watches remains undiminished, appealing to collectors, enthusiasts, and those who appreciate the enduring blend of artistry and functionality.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on "Luxury Watch Market.”


One of the fundamental drivers of the luxury watch market is the heritage and reputation of watch brands. Luxury watch buyers often seek renowned brands with a rich history and a reputation for craftsmanship and quality. Brands like Rolex, Patek Philippe, and Audemars Piguet have centuries-old traditions of watchmaking excellence, attracting consumers who value the prestige and history associated with these names.

The reputation of these brands not only assures customers of quality but also serves as a status symbol, enhancing the desirability of their timepieces. Owning a watch from an esteemed brand represents a connection to a legacy of horological excellence.

Moreover, luxury watches are potent symbols of status and exclusivity. These timepieces communicate wealth, success, and sophistication. The exclusivity associated with luxury watches is often heightened by limited production runs, rare materials, and exclusive collaborations.

Brands like Rolex have successfully cultivated an aura of exclusivity, with waiting lists for their most coveted models stretching for years. This perception of exclusivity attracts collectors and enthusiasts who desire ownership of a watch that only a select few in the world can possess. Additionally, the luxury watch industry leverages the allure of status and exclusivity to create a strong emotional connection with consumers, positioning these watches as more than just functional accessories.

Luxury watch consumers increasingly seek unique and personalized timepieces that reflect their individual tastes and preferences. Many luxury watch brands are offering customization and personalization options, allowing customers to create bespoke watches.


Customization may include choosing from a variety of materials, colors, and finishes for watch components such as dials, cases, and straps. Some brands even allow customers to select specific complications or engrave personalized messages on the watch.

Brands like Rolex and Audemars Piguet offer customization programs, allowing customers to create one-of-a-kind timepieces. This trend enhances the emotional connection between the customer and the watch and provides a sense of exclusivity.

The global Luxury Watch market is segmented into type, end user, distribution channel, regional distribution, and company.

Based on type the market is segmented into analog watch and digital watch.

Digital luxury watches represent the fastest-growing segment in the global luxury watch market. With the rise of smart technology, these timepieces seamlessly merge style and functionality. Luxury watchmakers are embracing innovation, integrating features such as health monitoring, connectivity, and notifications. Smart luxury watches cater to tech-savvy consumers who seek both elegance and modern convenience. As the digital age reshapes consumer preferences, the demand for these high-end digital timepieces continues to surge, making it a pivotal growth driver in the luxury watch industry.

Based on end user the market is further segmented into women, men, and unisex.

Based on distribution channel the market is segmented into online, offline.

Based on region the market is segmented into five regions Asia Pacific, North America, Europe, Middle East & Africa, and South America.


Major companies operating in Global Luxury Watch Market are:

  • Apple Inc.
  • Fossil Group, Inc.
  • The Swatch Group Ltd
  • Citizen Watch Company Of America, Inc.
  • Ralph Lauren Corp.
  • Seiko Watch Corporation
  • Movado Group Inc.
  • Compagnie Financiere Richemont SA
  • Audemars Piguet Holding S.A.
  • LVMH Moet Hennessy -Louis Vuitton


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“The global luxury watch industry is a dynamic market driven by craftsmanship, status, investment potential, and technological innovation. Luxury watches, often crafted by renowned brands with centuries-old traditions, symbolize prestige and exclusivity. Certain timepieces appreciate in value, making them attractive investments. Technology has infused modernity into traditional watchmaking, with the emergence of smart luxury watches. Additionally, customization options and sustainability initiatives cater to evolving consumer preferences. The Asia Pacific region, particularly China, plays a dominant role in the industry's growth. With a blend of heritage and innovation, the luxury watch market continues to thrive, appealing to a diverse and discerning clientele worldwide.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Luxury Watch Market By Type (Analog Watch and Digital Watch), By End User (Women, Men, and Unisex), By Distribution Channel (Online, Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of global Luxury Watch market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Luxury Watch market.



Mr. Ken Mathews

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Tel: +1-646-360-1656

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Relevant Reports

Luxury Watch Market By Type (Analog Watch and Digital Watch), By End User (Women, Men, and Unisex), By Distribution Channel (Online, Offline), By Region, By Competition Forecast & Opportunities 2018-2028F

Consumer Goods and Retail | Jan, 2024

Growing demand for customization and the increasing popularity of smartwatches are factors driving the global luxury watch market in the forecast period 2024-2028.

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