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MV Augusta launches 5 bikes in India ranging between USD25.15 thousand and USD53.51 thousand

India: Italian motorcycle manufacturer MV Augusta entered the Indian premium motorcycle market on Wednesday (11th May, 2016) with the launch of three motorcycles starting from USD25.15 thousand. The company has partnered with the Kinetic Group to sell and provides after sales service support to the MV Agusta brand under the dealership named “Motoroyale”. The first dealership of MV Augusta was opened in Pune and five more would be opened shortly.

The bookings for MV Augusta motorcycles started few months ago and the delivery has already begun. The company will offer the F3 800 and F4 motorcycles in race-spec versions viz. F4 RR, F4 RC and F3 800 RC. MV Agusta F3 800 priced at USD25.15 thousand for the standard version, while the F3 800 RC is priced at USD29.22 thousand. Furthermore, the litre-class naked street fighter MV Agusta Brutale 1090 is priced at USD30.12 thousand, whereas the Brutale 1090 RR is priced at USD37.13 thousand. MV Agusta F4 with electronic adjustable suspension is priced at USD40.27 thousand (all prices ex-showroom, Pune).

Initially, the Brutale 1090 and the F4 range would be sold in India as completely built units (CBUs), while the F3 800 would reach India as Semi Knocked Down (SKD) units. The company is of the view to start the assembly of Completely Knocked Down (CKD) units and SKD units for the entire range in near future. MV Augusta plans to introduce Brutale 800 by Q12017.

According to MV Augusta India, the company has allocated 300 units of its motorcycles for India. Of this 300, 50 per cent has been allotted for the F3, while the rest is divided between the Brutale and F4 models. The F4 and F3 models would be available with the limited edition RC versions with AMG livery. 10 units of the F3 RC would be sold in India, while only 2 units of the F4 RC limited edition would be sold to Indian customers.

According to a recent report published by TechSci Research, “India Premium Motorcycles Market Forecast and Opportunities, 2020” Prior to 2011, premium motorcycles were imported in India as completely built units (CBU’s), which used to result in imposition of heavy custom duty, thereby restricting the demand for premium motorcycles in the country. However, with lower import duties on account of setting up of domestic assembling units by global premium motorcycles manufacturers like Harley Davidson, Kawasaki and Hyosung, the premium motorcycles market in India has witnessed a complete turnaround.

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