Overnight Face Mask Market to Grow with a CAGR of 7.4% through 2028
Increasing
demand for skincare products and the growing availability of overnight face
masks are factors driving the global overnight face mask market in the forecast
period 2024-2028.
According to
TechSci Research report, “Overnight Face Mask Market – Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2028”, the
Global Overnight Face Mask Market stood at USD20.06 billion in 2022 and is
anticipated to grow with a CAGR of 7.4% in the forecast period, 2024-2028. The
global overnight face mask market has experienced significant growth in recent
years, driven by evolving consumer skincare preferences, technological
advancements, and a growing emphasis on self-care and wellness. Overnight face
masks, also known as sleeping masks, have emerged as a prominent segment within
the skincare industry, offering convenience and effectiveness in addressing a
wide range of skin concerns during the nighttime hours.
Rising
skincare consciousness is a significant driver behind the increasing popularity
of overnight face masks in the beauty and skincare industry. In recent years,
consumers have become more aware of the importance of maintaining healthy and
radiant skin, resulting in a heightened focus on skincare routines.
This
awareness stems from various factors, including the influence of social media,
beauty influencers, and the desire to achieve a flawless complexion. As a
result, individuals are actively seeking effective solutions to address their
specific skin concerns, whether it's hydration, anti-aging, acne control, or
brightening.
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"Overnight Face Mask Market.”
Overnight
face masks have emerged as a convenient and efficient addition to nightly
skincare routines. They offer a hassle-free way to nourish and rejuvenate the
skin during sleep, maximizing the absorption of beneficial ingredients. With
consumers prioritizing self-care and wellness, the rising skincare
consciousness is expected to continue driving the demand for overnight face
masks as a vital component of achieving and maintaining healthier, more radiant
skin.
Convenience
and time efficiency are pivotal factors fuelling the popularity of overnight
face masks in the skincare industry. These masks have become a favoured choice
among busy individuals who seek effective skincare solutions without
compromising their schedules. What sets overnight face masks apart is their
simplicity. Unlike traditional skincare routines that involve multiple steps
like cleansing, toning, and moisturizing, using an overnight mask is a
straightforward process. Users can skip these intermediate steps and apply the
mask directly to clean skin before bedtime. This streamlined approach not only
saves time but also reduces the number of products needed.
Moreover,
the "set it and forget it" nature of overnight face masks resonates
with individuals leading hectic lives. Once applied, users can go about their
evening routine without the need for additional skincare steps. The mask works
its magic during the night, allowing the skin to absorb nourishing ingredients
over several hours of sleep. For
modern consumers seeking skincare solutions that seamlessly fit into their
fast-paced lifestyles, the convenience and time efficiency offered by overnight
face masks have made them an essential component of nightly beauty regimens,
contributing significantly to the growth of this segment in the global skincare
market.
The global overnight
face mask market is segmented into product, sales channel, regional
distribution, and company. Based on product
the market is segmented into cream & gels, oil, sheets, and others. Based
on sales channel the market is segmented into direct sales, online,
hypermarkets/supermarkets, specialty stores, others (convenience stores, etc.). Online
sales represent the fastest-growing segment in the global overnight face mask
market. With the digital transformation and the surge in e-commerce, consumers
are increasingly turning to online platforms to purchase skincare products. The
convenience of browsing a wide range of overnight face masks, reading reviews,
and accessing product information from the comfort of their homes has fuelled
this growth. Additionally, the COVID-19 pandemic accelerated the shift towards
online shopping, further boosting the prominence of online sales channels.
Brands and retailers that invest in their online presence, user-friendly
websites, and digital marketing strategies are positioned to thrive in this
rapidly expanding segment. Based on region the market is segmented into five
regions Asia Pacific, North America, Europe, Middle East & Africa, and
South America.
Major companies
operating in Global Overnight Face Mask Market are:
- L'Oréal
S.A
- Vinda
International Holdings Limited.
- Svenska
Cellulosa Aktiebolaget SCA (publ)
- Cascades
inc.
- Hengan
International Group Company Ltd.
- Kao
Corporation
- Peter
Thomas Roth Labs LLC.
- Avon
Products Inc.
- The
Estée Lauder Companies Inc.
- Lakmé
Cosmetics
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“The global
overnight face mask market is thriving due to increasing consumer awareness of
skincare routines and the desire for healthier, more radiant skin. These masks
have gained popularity as a convenient and efficient addition to nightly
skincare routines. Convenience and time efficiency are key drivers, resonating
with busy individuals seeking effective solutions without multiple steps.
Overnight masks eliminate the need for cleansing, toning, and moisturizing
before application, allowing users to apply the mask and let it work while they
sleep. Additionally, the Asia-Pacific region dominates this market, led by
countries like South Korea and Japan, where skincare is deeply ingrained, and
innovative formulations and ingredients are continually introduced. As
consumers prioritize self-care and wellness, the global overnight face mask
market is expected to continue its growth trajectory, with sustainability and
personalized solutions becoming increasingly important trends.,” said Mr. Karan
Chechi, Research Director with TechSci Research, a research-based management
consulting firm.
“Overnight Face Mask
Market By Product (Cream & Gels, Oil, Sheets, Others), By Sales Channel
(Direct Sales, Online, Hypermarkets/Supermarkets, Specialty Stores, Others
(Convenience Stores, etc.)), By Region, By
Competition Forecast & Opportunities, 2018-2028F”,
has evaluated the future growth potential of global overnight face mask market and
provides statistics & information on market size, structure, and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global overnight face mask market.
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