Mascara Market to Grow with a CAGR of 3.6% through 2028
Increasing focus
on natural and organic ingredients and the rising demand for beauty products
are factors driving the global Mascara market in the forecast period 2024-2028.
According to TechSci
Research report, “Mascara Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2028”, the Global Mascara
Market stood at USD5.98 billion in 2022 and is anticipated to grow with a CAGR
of 3.6% in the forecast period, 2024-2028. Mascara is a popular cosmetic
product used to enhance the appearance of eyelashes. Typically available in
liquid or cream form, it is applied using a brush or wand. Mascara serves
several functions, including lengthening, volumizing, and darkening eyelashes
to make the eyes stand out. Its primary ingredients include pigments for color,
waxes for texture, and polymers for adherence. Waterproof and smudge-proof varieties
are also available for long-lasting wear. Mascara application involves brushing
the product onto the lashes from the base to the tips. It can create the
illusion of larger, more defined eyes and is a staple in many makeup routines,
providing a finishing touch that completes eye makeup.
Changing beauty
trends continually reshape the cosmetics landscape, with a contemporary focus
on expressive and bold eyes. Mascara occupies a central role in realizing this
sought-after aesthetic. The prevalence of social media platforms, notably
Instagram and TikTok, has played a pivotal role in this evolution. These
platforms are hubs for makeup tutorials, trends, and product showcases,
fostering a culture of experimentation.
As influencers
and makeup artists demonstrate creative eye makeup looks, consumers are
inspired to explore diverse mascara products to enhance their own eye-catching
styles. Whether it's volumizing, lengthening, or curling mascaras, the market
offers a wide array of options to cater to individual preferences. In this era
of visual storytelling, mascara remains an indispensable tool for achieving
captivating and expressive eyes that align with contemporary beauty ideals.
Browse over XX
market data Figures spread through XX Pages and an in-depth TOC on
"Mascara Market.”
The makeup
culture is experiencing a resurgence, with a growing number of individuals
embracing daily makeup routines. This trend has sparked a notable surge in the
demand for mascara, as it stands as a fundamental product in virtually every
makeup kit. Mascara, with its transformative powers to enhance eyelashes and
elevate eye makeup, has become a non-negotiable staple for makeup enthusiasts.
The ascent of
beauty influencers and makeup artists on social media platforms has
significantly bolstered the popularity of mascara. These influencers showcase
their creativity, skills, and distinctive mascara application techniques,
inspiring their vast online audiences to explore the limitless possibilities of
eye-enhancing makeup. As a result, mascara has firmly established itself as an
essential component of the expanding makeup culture, catering to the desire for
captivating and alluring eyes that dominate today's beauty landscape.
The global Mascara
market is segmented into product, nature, sales channel, regional distribution,
and company. Based
on product the market is segmented into regular, waterproof. Waterproof mascara has emerged as the
fastest-growing segment in the mascara market. Its popularity is attributed to
its resilience against water, humidity, and smudging, making it ideal for
long-lasting wear in various conditions. Waterproof mascaras typically contain
special polymers and oils that create a water-resistant barrier, ensuring
mascara stays in place throughout the day. This segment appeals to consumers
seeking makeup that endures rigorous activities, from workouts to beach
vacations. The demand for waterproof mascara has driven innovations in formula
and applicator designs, catering to diverse preferences. As a result, it has
become a staple in many makeup collections, reflecting its prominent position
in the evolving cosmetics industry.
Based
on nature the market is further segmented into organic, conventional. Based on sales channel the market is segmented
into multi-branded stores, supermarkets/hypermarkets, online, specialty stores,
others (exclusive stores, direct sales, etc.) Based on region the market is
segmented into five regions Asia Pacific, North America, Europe, Middle East
& Africa, and South America.
Major companies
operating in Global Mascara Market are:
- The
Estée Lauder Companies Inc.
- LVMH
Moët Hennessy Louis Vuitton
- The
Body Shop
- Inika
- Revlon
Inc.
- L'Oréal
S.A
- Coty
Inc.
- Unilever
Plc.
- Avon
Products Inc.
- Milk
Makeup
Download Free Sample Report
Customers can
also request for 10% free customization on this report.
“The global
mascara market is experiencing robust growth. This expansion is driven by
evolving beauty trends that prioritize expressive and bold eyes, amplified by
social media's influence and tutorials. Increasing disposable incomes,
technological innovations in mascara formulations, and the convenience of e-commerce
contribute to its success. Sustainable packaging is gaining importance as
consumers seek eco-friendly options. The mascara market is set to continue
thriving as it adapts to changing consumer preferences, offering a wide range
of products catering to the desire for captivating eye aesthetics in the modern
beauty landscape.,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Mascara Market By
Product (Regular, Waterproof), By Nature (Organic, Conventional), By Sales
Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Specialty
Stores, Others (Exclusive Stores, Direct Sales, etc.)), By Region, By Competition Forecast & Opportunities, 2018-2028F”,
has evaluated the future growth potential of global mascara market and provides
statistics & information on market size, structure, and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global mascara market.
Contact
Mr. Ken Mathews
708 Third Avenue,
Manhattan, NY,
New York 10017
Tel: +1-646-360-1656
Email: [email protected]
Website: www.techsciresearch.com