Industry News

Hankook Dynapro Selected as OE Partner by Nissan Motor Co. Ltd.

South Korea: Two models of Hankook Dynapro have been selected by Nissan for OEM fitment on its pickup truck – “Frontier”, for the North America market. By entering into this contract, Hankook has become the OEM tire supplier for six models of Nissan. Apart from the Frontier pickup truck, other models of Nissan catered by Hankook are, NV200, Altima, Paladin, Rogue and Qashqai.

The Frontier Crew Cab and King Cab models are assembled by the automobile giant Nissan at its manufacturing plant in Smyrna, Tenn. The OEM tire portfolio of Hankook includes highway all-season Dynapro HT available in sizes, P265/60R18T, P265/70R16T and P265/75R16T.

As per the company, Dynapro HT is a premium tire capable of rolling in all weather conditions. Moreover, the tire possess characteristics such as snow traction and rolling resistance. On the other hand, the Dynapro AT-M is capable of offering benefits such as better off-road traction in snowy or muddy circumstances.

According to a recent report published by TechSci Research, “United States Tyre Market Forecast and Opportunities, 2020” the United States automobile market is the second largest automobile market in the world, with a motorization rate (including passenger cars and commercial vehicles) of more than 790 vehicles per 1,000 individuals, in 2014. Increasing disposable income due to strengthening US Dollar, falling oil and food prices, and rising standard of living, are resulting in an increase in production and sales of vehicles in the US. Moreover, replacement tire segment accounted for more than 80% share in the United States tire market in 2014. However, the share of replacement tire segment is expected to decline over the forecast period, due to faster growth anticipated in the OEM tire segment.

As per TechSci Research, Hankook Tire’s strategy to acquire OEM fitment contracts with leading automobile giants such as Nissan, is likely to support expansion of its market share in the U.S. tire market. 

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