GAME Digital has acquired augmented reality software company “Ads Reality”

United Kingdom: GAME Digital Plc, is a British video games retail company has acquired the augmented reality software company Ads Reality Ltd for up to USD 29 Million. Ads Reality is providing an augmented reality software for the retail, video game and entertainment industries.

Earlier, the GAME had only minority stake of Ads Reality, after this acquisition the company has taken the full control of business and acquired the trade and assets of Ads Reality. With the help of this deal the company has getting the ability to launch immersive and fully integrated offline-online campaigns. Further, it helps in strengthening their multichannel marketing capabilities along with help in providing the digital marketing solutions to their partners.

TechSci Research analyses that acquisition by GAME Digital of Ads Reality would help the company in strengthening its digital marketing capabilities and enhance company’s digital expertise.

TechSci Research, a market research and consulting firm closely analyse the development in the augmented reality market across various geographies.

According to recently published report, “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2020”, the market for augmented reality and virtual reality in the United States is projected to grow at a CAGR over 37% during 2015-2020. Growing adoption in automotive, pico-projectors, and gaming & entertainment industries, for display of information, along with facilitation of real-time human interaction with objects and digital devices, are anticipated to be the major growth drivers for United States augmented reality & virtual reality market over the next five years. The market is segmented into Head-Mounted Display (HMD) products, Head-Up Display (HUD) products, smart glasses, and handheld device applications, wherein HMD products held the largest revenue share in 2014. United States augmented reality & virtual reality market is majorly dominated by BAE Systems, Thales Defense and Security, Inc., and Rockwell Collins, Inc.