Digital Signage Market is expected to register a CAGR of 7.61% during the forecast period
Digital Signage is increasing due to the growing
demand for interactive and personalized customer experiences in the forecast
period, 2024-2028.
According to TechSci Research report, “Global Digital
Signage Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028 Global Digital
Signage market has witnessed tremendous growth in recent years, reaching a
valuation of USD 24.89 billion in 2022. The market is projected to continue its
strong upward trajectory, posting a CAGR of 7.61% from 2024 to 2028.
The global digital signage market has witnessed
significant growth in recent years due to rising adoption across various
industries. Critical business operations such as manufacturing, logistics,
retail and healthcare have recognized digital signage-powered solutions as
essential tools for streamlining workflows, ensuring regulatory compliance,
improving traceability and optimizing supply chain operations. Stringent
industry standards and guidelines around product safety, traceability and data
security have compelled organizations to make substantial investments in
digital transformation initiatives utilizing digital signage solutions to
extract maximum value from their business processes while maintaining
compliance. Industries worldwide rely on robust digital signage platforms and
technologies to efficiently support their day to day operations.
To address unique challenges of their industries,
digital signage solution providers are actively partnering with various
organizations to develop customized, integrated systems enabling applications
such as inventory management, distribution monitoring, predictive maintenance,
quality control and asset tracking. These strategic collaborations have
resulted in enhanced oversight and visibility across business operations
through advanced digital signage platforms equipped with analytical dashboards
facilitating data-driven decision making.
The development of innovative capabilities such as
machine learning, artificial intelligence, and computer vision is also fueling
demand in the digital signage market for solutions that help organizations
improve productivity, reduce costs, enhance customer experiences, and other key
metrics. Integration of emerging technologies with existing enterprise systems
promises improved insights, higher operational efficiency and analytics-driven
decision making.
Government policies promoting the adoption of advanced
technologies, workforce upskilling, and leading cybersecurity practices will
continue driving investments in digital transformation initiatives powered by
digital signage solutions. As industries increasingly rely on data analytics,
demand in the digital signage market for advanced capabilities is projected to
rise substantially over the coming years.
Browse over XX market data Figures spread
through XX Pages and an in-depth TOC on "Global Digital
Signage Market.”
Global Digital Signage market is
segmented by type of display, mounting type, end-user industry and region.
Based on the type of display, the market is segmented into LED displays, LCD
displays and OLED displays. In 2022, LED displays emerged as the dominant
segment driven by their benefits such as high brightness, contrast, viewing
angles and energy efficiency. However, OLED displays are expected to witness
the fastest growth during the forecast period owing to their thinner profile,
richer colors and better black levels as compared to LED and LCD displays.
By mounting type, the digital signage
market is bifurcated into wall-mounted, floor-standing and ceiling-mounted. In
2022, the wall-mounted segment accounted for the largest share as they are most
commonly used and provide flexibility of placement. However, the floor-standing
segment is projected to grow at the highest CAGR from 2023 to 2028. This can be
attributed to the rising adoption of interactive kiosks and table-top digital
signage screens across retail stores, airports and other public places.
Based on end-user industry, the market
is segmented into retail and e-commerce, healthcare, manufacturing and
industrial, transportation and logistics, food and beverage, government and
public sector, entertainment and hospitality, and others. In 2022, the retail
and e-commerce segment dominated the market owing to extensive usage of digital
signage for branding, promotions, wayfinding and interactive product
demonstrations across shopping malls and stores. The healthcare segment is
anticipated to register the highest growth rate during the forecast period due
to growing implementation of digital signage in hospitals, clinics and
pharmaceutical companies for displaying patient information, waiting times and
directing visitors.
Major companies operating in Global Digital
Signage Market are:
- Samsung Electronics Co., Ltd
- LG Electronics
- Sharp Corporation
- Leyard Optoelectronic Co.,
Ltd
- Sony Corporation
- Barco NV
- Panasonic Corporation
- Scala
- E Ink Holdings Inc
- BenQ Corporation
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“Global Digital Signage market has witnessed
significant growth over the recent years due to rising adoption across various
industries. Critical business operations such as manufacturing, logistics,
retail and healthcare heavily rely on digital signage solutions to generate
accurate data insights, streamline workflows and ensure regulatory compliance.
Digital signage solutions play a pivotal role in
providing real-time operational data and analytics through interactive
dashboards. This enables organizations to generate comprehensive reports,
automate routine administrative tasks, and ensure strict adherence to
compliance standards. Additionally, these solutions facilitate seamless data
integration from multiple sources and offer customization to address unique
business needs.
Leading companies have recognized the value of
strategic partnerships with major digital signage providers to digitally
transform their operations and modernize decision-making processes. Such
partnerships allow organizations to focus on performance and productivity
improvements. Integrated systems foster collaboration across departments,
provide enhanced visibility of business processes through management portals,
and enable achievement of strategic goals.
To meet evolving industry needs, digital signage
vendors continue innovating in areas such as data analytics, process
automation, and cybersecurity. This ongoing innovation aims to develop secure,
scalable, and interoperable solutions addressing diverse business requirements.
Incorporating advanced technologies enables digital signage providers to offer
cutting-edge solutions that maximize effectiveness and efficiency.
Partnerships aligning with emerging technologies are
well-positioned to sustain momentum as organizations undergo digital
transformation initiatives. The long-term outlook for data-driven decision
making in the digital signage market remains positive, driven by growing demand
for advanced solutions across industries. As reliance on data insights
increases, the digital signage market is expected to continue its upward
trajectory, providing valuable tools for optimizing operations and driving
business success.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Digital
Signage Market by
Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented
By Type of Display (LED
Displays, LCD Displays, OLED Displays) By
Mounting Type (Wall-Mounted,
Floor-Standing, Ceiling-Mounted) By End-User Industry (Retail
and E-commerce, Healthcare, Manufacturing and Industrial, Transportation and
Logistics, Food and Beverage, Government and Public Sector, Entertainment and
Hospitality, Others) By
Region, By Competition”, has evaluated the future growth potential of Global
Digital Signage Market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Global Digital
Signage Market.
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