Industry News

Omni United added new tire to its Radar Renegade Line

United States: The American subsidiary of Omni United, Omni United USA Inc. launched, the Renegade A/T-5 terrain tire in American market. The newly introduced product pertains a “stone ejector technology”, as per company, to prevent the drilling and clogging of stones in the grooves of the tire.

As per the CEO of Omni United, GS Sareen “The Renegade A/T-5 is the pinnacle of the all-terrain SUV and light truck offerings from the Radar brand”.

He also explained that the new tire is an offering for the off-road enthusiasts, looking for a tire with an aggressive tread pattern & strong sidewall designed to deliver an advance off-road traction, without hampering the performance on highway. Moreover, the Renegade A/T-5 is designed to perform on varied road conditions such as wet, dirt, mud & snow, while concentrating on a peaceful ride.

The company stated that the Renegade A/T-5 tire is deployed with a tread block to eject stones from the inner tread of the tire. Also, the newly launched product is featured with a third layer of sidewall protection to prevent the tire from puncturing.

The company is ready to introduce 57 varied sizes of Renegade A/T-5 in four different time phase. Out of 57 sizes, 16 are already available in market, whereas, 11 new sizes are being planned to be introduced by June 2016. 30 more sizes are likely to be presented by the end of 2016 or in the beginning of 2017, as reported by the company.

According to a recent report published by TechSci Research, “United States Tyre Market Forecast and Opportunities, 2020” with a motorization rate of over 790 vehicles per 1,000 individuals, as of 2015, the country ranks among the top markets for automotive industry, worldwide. Besides that, steady growth in the sale & production of vehicles, expanding automobile fleet and favourable government policies, are further propelling growth to the United States tire market.

As per TechSci Research, Omni United, as of 2015, does not hold a prominent market position, in comparison to other renowned multinational tire brands in the United States. However, by adding new sizes to the pre-existing tire line across the country would assist the company to build its brand name in the country.

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