Microsoft Cloud Services aims to reach 40% market share in India

India: Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, has approximately 30% market share in the cloud business including SaaS, PaaS, and IaaS. The rate of adoption of cloud services across the country is growing because of the setting up the local data centers.

In addition, with growing adoption by small and medium businesses (SMBs), conglomerates such as Reliance, Essar, L&T, Mahindra's, various start-ups, along with the various verticals including banking, financial services & insurance (BFSI), healthcare, e-Commerce and the government sector has been driving the market of cloud services in the country for the company.

TechSci Research depicts that the growing focus of multinational technology giants such as Microsoft on India markets is expected to develop the overall technology ecosystem. As well, the flexible pricing strategy enhances adoption of cloud services in small and medium businesses segment along with start-ups to growing their business. 

TechSci Research, a market research and consulting firm closely analyze the development in the cloud services market and has published a published report recently, “India Cloud Computing Market Forecast & Opportunities, 2020”, the market for cloud computing services in India is projected to grow at a CAGR of over 22% during 2015-2020. Increased government spending on National Optical Fibre Network (NOFN) and various e-governance portals, coupled with growing acceptance of cloud services in SME segment is expected to drive the market for cloud computing. SaaS is set to top the charts as the largest cloud service segment, occupying over 40% share in the market by 2020. However, cloud services are likely to face stiff challenges pertaining to data security, vendor lock-in period and less availability of quality IT hardware infrastructure in semi-urban regions across the country.