Africa Tire Market to Grow with a CAGR of 4.65% through 2030

Rising vehicle demand, increasing demand for affordable tire replacements, and expansion of tire distribution networks are the factors driving the market in the forecast period 2026–2030.

According to TechSci Research report, “Africa Tire Market – By Counrty, Competition, Forecast & Opportunities, 2020-2030F”, The Africa Tire Market was valued at USD 6.59 Billion in 2024 and is expected to reach USD 8.66 Billion by 2030 with a CAGR of 4.65% during the forecast period.

The Africa tire market is experiencing a dynamic evolution, supported by shifts in regional trade frameworks, infrastructure development initiatives, and the diversification of vehicle applications across industrial and agricultural segments. As transportation networks expand and cross-border logistics become more vital for trade under the African Continental Free Trade Area (AfCFTA), tire consumption is being influenced not just by personal vehicle demand, but increasingly by the needs of freight carriers, construction fleets, and agricultural machinery. This shift is driving a surge in demand for tires built for durability, load resistance, and off-road performance.

At the heart of the market’s momentum is a broadening demand base—ranging from light-duty passenger vehicles in urban centers to heavy-duty trucks navigating mining corridors and remote construction zones. The ongoing rollout of regional road upgrades, energy corridor developments, and railway expansion projects is indirectly catalyzing tire consumption by fostering commercial transport activity. Meanwhile, the rise in ride-hailing platforms and informal public transport services, such as minibuses and tuk-tuks, across metropolitan areas is reinforcing the replacement tire segment, where tread wear cycles are more aggressive due to overuse and urban congestion.

Government procurement for public service vehicles, utility fleets, and agricultural equipment is also playing a crucial role. As state-owned enterprises modernize their fleets in sectors such as waste management, power distribution, and water services, procurement of specialized tires—especially industrial-grade and all-weather variants—is growing steadily. This institutional demand adds resilience to the tire market, particularly during downturns in consumer vehicle sales.

On the business front, local assembly units and re-treading facilities are gaining traction in response to foreign exchange pressures and the need to reduce reliance on imported tires. With several countries implementing local content requirements and offering investment incentives in special economic zones, regional tire production is slowly becoming a viable avenue for foreign brands to expand presence while meeting localization mandates. This is particularly evident in countries such as Egypt, South Africa, Nigeria, and Morocco, where local manufacturing or assembly initiatives are either underway or being ramped up with joint ventures and government backing.

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Africa Tire Market Is Segmented by Vehicle Type, Demand Category, Tire Construction Type, and By Country.

​In 2024, the passenger car segment is emerging as the fastest-growing category within Africa’s tire market, propelled by increasing urbanization, expanding middle-class populations, and rising vehicle ownership rates across major metropolitan regions. This surge is particularly pronounced in urban and peri-urban zones, where passenger vehicles serve as primary transportation solutions for both personal and informal commercial use. Demand for replacement tires is accelerating as car owners seek improved performance, longer tread life, and better safety on roads that often range from well-paved city highways to uneven rural routes. As public transportation remains inconsistent in many parts of the continent, more consumers are turning to used or reconditioned passenger vehicles, further driving the replacement tire cycle.

Import dynamics are also shifting. Governments and local authorities are easing tariffs on mid-tier tire products, making them more accessible to cost-conscious vehicle owners. Simultaneously, a broader consumer shift toward fuel-efficient tires and advanced tread designs tailored for heat and abrasion resistance is reshaping preferences within this segment. A growing number of service stations and tire retail points are improving product reach and availability, particularly in underserved townships and satellite cities. E-commerce platforms and mobile fitment services are also gaining momentum, allowing users to compare prices and brands conveniently, thereby streamlining tire procurement and replacement decisions. Passenger car owners are more frequently investing in seasonal or terrain-specific tires, especially in regions with mixed weather patterns or challenging road conditions. This functional segmentation is creating niche opportunities in the tire space, particularly for all-weather and high-mileage options.

Among the key African markets, Morocco is leading in tire market growth in 2024, driven by strong momentum in infrastructure modernization, automotive assembly operations, and a growing network of roadways that enhance regional connectivity. The country’s tire demand is expanding due to a steady rise in passenger vehicle registrations, particularly in urban centers where commuting needs are increasing. The expansion of expressways and national road networks is boosting vehicle mobility, intensifying tire wear and replacement frequency. Consumers are displaying heightened awareness about tire quality, noise reduction, and rolling resistance, pushing demand for higher-specification tires. Government efforts in vehicle inspection systems and roadworthiness compliance have contributed to increased tire turnover rates, especially in densely populated cities. The presence of logistics corridors and growing intra-city delivery services are also playing a role, as more private vehicles are used for part-time commercial activities, intensifying tire usage in the passenger car segment.

Major Market Players Operating in Africa Tire Market Are:

• Bridgestone Corporation
• Zhongce Rubber Group Co., Ltd
• Goodyear Tire & Rubber Company
• Sumitomo Rubber Industries Ltd
• Shandong Linglong Tyre Co., Ltd
• Pirelli & C. S.p.A.
• Yokohama Rubber Company Limited
• Kumho Tire Co. Inc
• BFGoodrich Tyres
• Hankook Tire & Technology Co., Ltd.  

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Consumers and fleet managers are increasingly opting for all-season and multi-terrain tires that can handle varied weather and road conditions with minimal switching. These tires offer a hybrid tread pattern, improved sidewall strength, and compound formulations that maintain grip across temperature ranges. The convenience of a one-size-fits-all solution is especially appealing to users who frequently move between urban, semi-urban, and off-road areas. Multi-terrain tires are designed for flexibility—offering durability for rough roads while maintaining fuel efficiency and comfort on highways. Their growing popularity is driven by an increased focus on cost management and maintenance simplification. Commercial fleets, in particular, benefit from reduced downtime and lower warehousing needs, as fewer tire types are required in inventory. Tire manufacturers are innovating aggressively in this category, launching lines with reinforced bead designs, self-cleaning treads, and adaptive siping technologies. Marketing is focusing on convenience and durability rather than performance extremes, which aligns with the needs of the mass market. These tires are also being bundled with long-term warranties and performance guarantees, increasing buyer confidence. As infrastructure continues to be inconsistent and mobility patterns evolve, the preference for hybrid tire formats is expected to increase. This product segment is reshaping the tire landscape by shifting the value proposition from specialization to versatility", said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Africa Tire Market By Vehicle Type (Passenger Car, Two-Wheelers, Light Commercial Vehicles (LCV), Medium & Heavy Commercial Vehicles (M&HCV)), By Demand Category (OEM, Aftermarket), By Tire Construction Type (Radial, Bias), By Counrty, Competition, Forecast & Opportunities, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Africa Tire Market.

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