Industry News

Michelin to launch BFG Advantage T/A Sport Tire

Mexico: Michelin’s American subsidiary, Michelin North America Inc. under its brand name BFGoodrich is planning to launch the BFG Advantage T/A Sport tire which would be a successor of BFG Advantage T/A tire, in the entire region. Michelin is defining the newly produced product as a tire that would add a spark to the daily commuting routine.

The marketing manager for BFGoodrich Tires, Jon Hausman stated that BFGoodrich tires is a brand that encourages drivers to explore more fun while driving. He also promoted the brand name by delivering a message to the drivers, with active lifestyles, busy family lives or a combination, that they don’t have to settle for merely, traveling from point A to point B because performance is happening with BFGoodrich tires on every drive that they can have a little fun along the way.

The tire is expected to launch on 1st Aug. 2016 in 54 varied sizes. The size range of BFG Advantage T/A Sport tire would start from 195/60R15 and would go through 245/45R18. The tire would be available with T, H, V speed ratings.

The company is also planning to launch the same brand tires for LT segment as well, by the beginning of 2017, including tire for SUVs, CUVs and pickup trucks. The anticipated tire for LT would replace the ongoing tire BFGoodrich Long Trail Tour.

Michelin stated that the BFG Advantage T/A Sport tire is designed to provide an advance traction, comfort handling and maximum braking performance, in comparison to the BFG Advantage T/A tire. The engineers designing BFG Advantage T/A Sport tire concentrated on improving features such as steering, handling and durability, so that the drives would gain an advantage of optimal flexibility in a dynamic weather and road conditions.

According to a recent report published by Techsci Research, “Mexico Tyre Market Forecast and Opportunities, 2020”, the automobile market of Mexico offers enormous growth potential as the country’s motorization rate is significantly low in comparison to other countries of North America, thereby, promising a significant demand for tires. Moreover, owed to the expanding fleet size, increasing sales of vehicles and rise in the automobile production, the Mexico tire market is anticipated to boom in approaching years in the region.

As per TechSci Research, Michelin already ranks among the top tire companies in Mexico market. However, with the launch of a technically advance tire, in the most dominated vehicle segment of the country, the company would able to further cater the demand of passenger cars in Mexico.

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