Maxxis launched its maiden runflat tire in Europe

Europe: Automobile tire giant Maxxis has launched its runflat tire M36+ for the first time in Europe tire market. The tire is anticipated to be unveiled at the world’s leading tire fair – REIFEN 2016, in Germany. The M36+ tire is poised to target mid-range customers in Europe.

As per the company’s managing director of international sales, Lenny Lee, the company has been supplying M36+ tire in the replacement tire market of China for last two years. The new product indicates company’s constant endeavour towards upholding its position as one of the top ten tire producer in the world.

The M36+ tire is expected to provide smooth ride to the customers during dry and wet weather conditions. Garnering support from “advanced bead filler rubber compound”, the M36+ tire generates less heat, which reduces deformation of tire area. Moreover, the tire offers greater durability under “zero inflation pressure”. The rubber compound and the tire design are considered to be two vital pillars of “Maxxis Run-Flat System” which minimizes heat generation, supports tire durability and integrity and enhances safety.

As per the company, launch of M36+ would enable its tire dealers to offer customers with a mid-range runflat tire as option, which is likely to support its sales in the region. The company expects the availability of M36+ tire in the UK from May 2016 through its distributor Stapleton.

According to a recent report published by TechSci Research, “Europe Tyre Market Forecast and Opportunities, 2019” the European tire market has started to show signs of recovery after a paltry 2010 and 2011. The tire market in Europe is projected to grow at a CAGR of over 5% during 2014-19. Passenger vehicle is the dominating segment in Europe tire sales. However, it is forecast that commercial vehicle tire market will also grow at a healthy rate due to an anticipated surge in the construction activities in Europe, especially in Eastern Europe. Further, Pirelli, Michelin, Kumho, Bridgestone and Continental are few of the leading tire brands available in the Europe tire market.

As per TechSci Research, launch of M36+ mid-range runflat tire by the Maxxis is anticipated to support its growth in the Europe tire market. It is therefore expected that the market share of Maxxis tire would increase in the Europe tire market over the coming years.