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Burger King to open 40 outlets this year

India: Burger king is planning to add 35-40 more outlets this year across India, to position itself as the leading quick service restaurant. Florida- based restaurant chain entered in India in November 2014, to stand against their rival McDonald's foray, which entered in India in 1996. Others quick service restaurants which are currently in India are KFC, Dunkin’ Donuts etc. Burger King is planning to open their stores in every city including tier 1, 2 and 3 and to make a huge portfolio of restaurants in India.

The company currently operates 48 stores, with major cities like Bangalore, Mumbai, Delhi, Hyderabad, Punjab and Pune, and the company is planning to expand with the same pace this year as well. In 2014, Burger king opened 10 restaurants, and added 38 in 2015. The company.

According to a recent report published by TechSci Research, India Food Services Market Forecast & Opportunities, 2020”, the market for food services in India is expected to grow at a CAGR of over 12% through 2020. Growth in the market is anticipated primarily on account of higher disposable income, improved standard of living and changing preferences of consumers. In addition, expansion of brands into tier II and tier III cities, is also a major factor which is expected to drive growth in food services market of the country over the next five years. In 2013, the market was dominated by unorganized and non-branded players, however, with growth of various foreign and domestic brands, these players are expected to lose their market to organized branded players. Segment-wise, dining food services segment was the largest contributor in India food services market in 2014, on account of the large number of dining restaurants in the country. The segment is expected to retain its dominance in the market over the forecast period as well.

According to TechSci Research, Quick Food services restaurants should try to reach the customers at every corner. There is a need to provide spaces and foods to the customers and how quickly they can deliver the product. Burger King should not only focus on the cities in which they haven’t entered, but the focus should be to come up with more outlets in those cities, as well, in which they are already operating. Customer Reach is a never ending process in the field of Quick Services Restaurants. Moreover, product innovation, i.e., to add more varieties to their menu, which will help the company to capture more customers.

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