Consumer Insights and Segmentation Case Study

TechSci’s advanced analytics team helped unlock insights that prompt action and yield results

  • client Result

    A Japanese Electronics and Electrical equipment manufacturing giant aimed at identifying the potential buyers for its High Frequency, Silicon RF Optical Device equipment to be used in telecom, power module in consumer goods, Color TFT-LCD to be used in automation, medical equipment, measurement equipment, cockpits, construction vehicle and various other industrial manufacturers in Malaysia and Indonesia.

    The client approached TechSci Research to identify the customers for its equipment under three categories in both the countries and recommend the strategies to tap the customers after analysing the current manufacturing output and expected capacity expansion & production volume during 2015-20.

    TechSci Research proved its prowess by successfully executing the research study in the both the regional language dominated countries within the stipulated timeframe. The research study was appreciated by the client. The study acted as reference to the client in targeting the leading end users of its offerings in both the geographies.

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