Global Digitally Connected Gym Equipment Market By Type (Treadmills, Exercise Bikes, Strength Training Equipment, Others (Cross Trainers, ellipticals, etc.) By End Use (Home, Health Club/ Gym, Office, Hotel and Others) By Distribution Channel (Supermarket & Hypermarkets, Specialty Stores and Online) By Region, Competition Forecast & Opportunities, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 1.41 Billion
CAGR (2026-2031)	13.97%
Fastest Growing Segment	Treadmills
Largest Market	North America
Market Size (2031)	USD 3.09 Billion

Market Overview

The Global Digitally Connected Gym Equipment Market will grow from USD 1.41 Billion in 2025 to USD 3.09 Billion by 2031 at a 13.97% CAGR. The Global Digitally Connected Gym Equipment Market comprises fitness machinery such as treadmills, stationary cycles, and strength trainers integrated with internet connectivity and advanced sensors for real-time performance tracking. The market is primarily driven by a rising global prioritization of preventative healthcare and the structural shift toward hybrid fitness models that require seamless data integration between home and commercial facility workouts. These factors create sustained demand for equipment that offers personalized training insights and remote digital engagement.

According to the Health & Fitness Association, in 2025, fitness industry revenue grew by an average of 8 percent across major global markets. This positive financial trajectory indicates a robust environment for capital investment in technologically advanced infrastructure. However, a significant challenge impeding broader market expansion is the growing concern regarding data privacy and security, as the collection of sensitive biometric user information necessitates stringent compliance with international regulatory standards.

Key Market Drivers

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is fundamentally reshaping the market by transforming static machinery into dynamic, hyper-personalized health coaching stations. Advanced equipment now utilizes AI algorithms to analyze user biometrics in real-time, automatically adjusting resistance, speed, and incline to optimize performance and prevent injury. This technological leap drives significant capital investment, as manufacturers pivot toward preventative care ecosystems that offer precise, data-driven training prescriptions rather than mere mechanical utility. According to Technogym S.p.A., October 2024, in the '9 months 2024 Revenues Press Release', the company reported a 10 percent year-over-year revenue increase to €621.6 million, a growth trajectory heavily supported by the expansion of its AI-driven digital ecosystem.

Simultaneously, the seamless interoperability with wearable technology and smart devices has become a critical determinant of consumer adoption. Modern gym equipment must act as a central hub that aggregates data from external trackers, creating a unified view of the user's health journey and breaking down silos between facility-based and outdoor activities. This connectivity fuels robust demand for devices that bridge the gap between distinct fitness environments. According to Garmin Ltd., October 2024, in the 'Third Quarter 2024 Results', revenue from the fitness segment increased by 31 percent, driven by the high demand for wearables that integrate with broader health platforms. Furthermore, the economic value has shifted toward long-term digital retention; according to Peloton Interactive, Inc., October 2024, in the 'First Quarter Fiscal 2025 Financial Results', the company generated over $1.7 billion in annualized connected fitness subscription revenue, highlighting the lucrative potential of software-integrated hardware.

Download Free Sample Report

Key Market Challenges

The expansion of the Global Digitally Connected Gym Equipment Market is significantly hindered by escalating concerns regarding data privacy and cybersecurity. As fitness machinery increasingly relies on continuous biometric monitoring and cloud-based integration, the volume of sensitive personal health information collected creates a substantial liability. Commercial facility operators and individual consumers are becoming apprehensive about potential data breaches, identity theft, and unauthorized surveillance. This hesitation creates a barrier to entry for advanced connected equipment, as stakeholders fear that inadequate safeguards could lead to severe legal and reputational consequences, effectively stalling the procurement of "smart" infrastructure.

The impact of this scrutiny is quantifiable within the industry's adoption trends. According to the Consumer Technology Association, in 2025, 30 percent of providers surveyed stated that evidence of increased security for user data would help drive better adoption of digital health technologies. This statistic underscores a critical gap in market confidence; a significant portion of potential buyers are withholding investment specifically due to security apprehensions. Consequently, the market's growth potential is restricted, as the demand for seamless data integration is counterbalanced by the imperative for rigorous, demonstrable privacy protection that many platforms have yet to fully guarantee to the satisfaction of their user base.

Key Market Trends

Connected gym equipment is penetrating the corporate sector, with companies increasingly investing in smart fitness solutions that offer employees data-driven health programs and remote wellness challenges as a core benefit. This expansion is driven by employers recognizing the direct correlation between workforce vitality, retention, and productivity, prompting a shift from traditional gym subsidies to integrated digital wellness ecosystems. According to Wellhub, October 2024, in the 'State of Work-Life Wellness 2024' report, 93 percent of global employees now consider their wellbeing to be as important as their salary, a statistic that underscores the critical demand for employer-sponsored connected health platforms.

Traditional physical weights are simultaneously being replaced by digital electromagnetic resistance systems in strength training equipment, enabling precise weight adjustments and advanced modes like eccentric overloading without bulky hardware. This adoption of digital resistance technology facilitates the creation of compact, motor-driven machines that deliver commercial-grade biomechanics in space-constrained environments, appealing to both high-end home users and modern fitness facilities. The market viability of this hardware innovation is evident in financial performance; according to Technogym S.p.A., March 2025, in the 'FY 2024 Results Press Release', the company’s commercial segment revenue grew by 11.6 percent, a rise attributed significantly to the robust sales of its advanced, tech-integrated strength lines.

Segmental Insights

The Treadmills segment is emerging as the fastest growing category within the Global Digitally Connected Gym Equipment Market, driven by a heightened consumer focus on cardiovascular health and home-based fitness convenience. This growth is accelerated by the integration of wireless capabilities that allow users to access virtual training environments and performance tracking directly through equipment consoles. Furthermore, consistent guidelines from established health authorities like the World Health Organization regarding the necessity of regular aerobic activity have reinforced the demand for accessible indoor running solutions. Consequently, manufacturers are prioritizing connected interfaces to align with these evolving wellness requirements.

Regional Insights

North America dominates the Global Digitally Connected Gym Equipment Market, primarily driven by widespread consumer adoption of smart technologies and a strong culture of health consciousness. The region benefits from the presence of major industry manufacturers, which facilitates the rapid availability and distribution of integrated fitness solutions. Furthermore, superior internet infrastructure and high disposable income levels allow for significant investment in connected home and commercial equipment. Market insights align with data from the Health & Fitness Association, indicating that robust member engagement and participation rates sustain the continuous demand for interactive workout experiences, securing the region's leading position.

Recent Developments

• In October 2024, Echelon Fitness announced the release of the Echelon Strength Home, a connected strength training system specifically engineered for the residential market. The new equipment was designed to eliminate the need for wall mounting, offering a compact, freestanding form factor that integrates a 24-inch embedded HD touchscreen for interactive guidance. Users can access a comprehensive library of guided workouts and track real-time performance metrics through the company's digital platform. This product launch addressed common barriers to at-home resistance training, such as space constraints and installation complexity, while expanding the company's portfolio of digitally connected fitness solutions.
• In March 2024, Technogym unveiled the Technogym Checkup, an artificial intelligence-based assessment station, during the IHRSA trade show. This breakthrough technology was developed to scan and analyze a user's body composition, balance, mobility, and cognitive abilities to calculate a "Wellness Age" metric. The system integrates this data into the company's broader digital ecosystem, allowing the proprietary digital trainer to prescribe hyper-personalized training protocols that adapt over time. This launch highlighted the company's commitment to merging physical equipment with advanced software to offer precision training solutions for health clubs and medical wellness centers.
• In February 2024, Matrix Fitness introduced the Onyx Collection, a new suite of ultra-premium connected cardio equipment designed for luxury hospitality and high-end fitness facilities. The launch included five distinct machines, such as a treadmill, ClimbMill, and Ascent Trainer, all featuring large 32-inch touchscreens and advanced interactive controls with haptic feedback. The company emphasized that this line was engineered to provide an immersive multisensory experience, integrating ambient lighting and aesthetic designs that complement upscale environments. This development underscored the brand's strategic focus on elevating the user experience through superior connectivity and industrial design.
• In January 2024, Peloton Interactive, Inc. announced a significant content partnership with the short-form mobile video platform TikTok to expand its digital reach. This collaboration established a dedicated co-branded hub named TikTokFitness, designed to host select live classes, instructor series, and celebrity collaborations directly on the social media app. The agreement marked the first time the connected fitness company produced bespoke social content for a partner outside its own owned channels. By leveraging this alliance, the company aimed to engage a broader, younger demographic and reshape brand perception by delivering accessible fitness content to TikTok's extensive global user base.

Key Market Players

• EGYM Inc.
• KPS Capital Partners
• Technogym S.p.A
• Precor Incorporated
• Cybex International, Inc
• Johnson Health Tech
• Nautilus, Inc
• Treadfit Technologies Pvt Ltd
• TRUE Fitness Technology, Inc
• Tonal Systems, Inc

By Type	By End Use	By Distribution Channel	By Region
Treadmills Exercise Bikes Strength Training Equipment Others (Cross Trainers, ellipticals, etc.)	Home Health Club/ Gym Office Hotel and Others	Supermarket & Hypermarkets Specialty Stores and Online	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Digitally Connected Gym Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Digitally Connected Gym Equipment Market, By Type:

• Treadmills
• Exercise Bikes
• Strength Training Equipment
• Others (Cross Trainers, ellipticals, etc.)

• Digitally Connected Gym Equipment Market, By End Use:

• Home
• Health Club/ Gym
• Office
• Hotel and Others

• Digitally Connected Gym Equipment Market, By Distribution Channel:

• Supermarket & Hypermarkets
• Specialty Stores and Online

• Digitally Connected Gym Equipment Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE