Saudi Arabia Television Market to Grow with a CAGR of 4.2% through 2029
Saudi Arabia Television Market is being propelled by
variety of factors such as digitalization, the expansion of smart TVs, and the
growing investment in local content production.
According to TechSci Research report, “Saudi Arabia
Television Market - Industry Size, Share, Trends, Competition Forecast
& Opportunities, 2029”, the Saudi Arabia Television Market stood at USD
8.56 billion in 2023 and is anticipated to grow with a CAGR of 4.2% in the
forecast period, 2025-2029. The television market in Saudi Arabia is a dynamic
and rapidly evolving industry that has witnessed significant transformation
over the years. With a growing population, changing consumer preferences,
technological advancements, and government initiatives to promote the media
sector, Saudi Arabia's television market presents a fascinating landscape. In
this comprehensive analysis, we will explore various aspects of the television
market in Saudi Arabia, including its historical evolution, market dynamics,
key players, regulatory environment, and the role of digitalization and content
localization.
The television industry in Saudi Arabia has undergone
a remarkable evolution since its inception. The history of television
broadcasting in the kingdom can be traced back to the early 1960s when the first
television station, Saudi Television, was established. Initially, programming
was limited, and the content primarily focused on religious and cultural
broadcasts.
However, over the years, the television landscape
expanded rapidly. The Saudi Broadcasting Corporation (SBC), now known as the
Saudi Broadcasting Authority, played a central role in developing the sector.
It introduced multiple channels catering to various interests, including news,
entertainment, sports, and educational programs.
The liberalization of the media sector in the early
2000s led to the emergence of privately-owned television channels. This
liberalization marked a significant turning point as it diversified the media
landscape and introduced competition in the industry. Private channels brought
fresh perspectives and more diversified programming, fostering a more vibrant
television market.
As Saudi Arabia experiences socio-cultural changes,
consumer preferences for television content have evolved. There is a growing
appetite for diverse programming, including international content, series,
reality shows, and sports events. The adoption of cutting-edge technology has
played a pivotal role in shaping the market. The widespread use of satellite
television, the rise of smart TVs, and the increasing access to high-speed
internet have transformed how Saudis consume television content.
The liberalization of the media sector has led to
increased competition among television channels, both state-owned and private.
This competition has prompted a focus on content quality and innovation. The
Saudi government has shown a strong commitment to developing the media sector
as part of its Vision 2030 plan. This initiative aims to diversify the economy
and boost the entertainment and media industry, opening up opportunities for
local and international content creators.
Browse over XX market data Figures spread through 83 Pages and an in-depth TOC on "Saudi Arabia Television Market.”
Recent cultural and social reforms have had a
significant impact on television content. These changes have allowed for more
entertainment and creative freedom in programming while adhering to cultural
sensitivities. The rise of global streaming platforms has contributed to the
globalization of content. Saudi audiences now have access to international
shows, films, and documentaries, increasing their exposure to diverse cultures
and languages.
Content localization is a critical aspect of the
television market in Saudi Arabia. As the government encourages the growth of
the media sector and seeks to attract international content creators, the
localization of content is essential to ensure that it aligns with cultural
norms and values. This effort includes the dubbing and subtitling of foreign
content, as well as the production of Saudi-made content that resonates with
local audiences. Saudi Arabia is witnessing a surge in homegrown series, films,
and documentaries, which is positively contributing to the growth of the
television market.
The television industry in Saudi Arabia operates
within a regulatory framework overseen by the General Commission for
Audiovisual Media (GCAM). GCAM sets guidelines for the content and operation of
television channels to ensure that they align with the country's cultural and
religious values. Compliance with these regulations is crucial for television
broadcasters to operate in the Saudi market.
Saudi Arabia Television market is segmented into screen
size, display type, sales channel, and region.
Based on display type, the market is segmented into LED,
OLED, Others (LCD, QLED, etc.). Among these, LED has a significant share in the
Saudi Arabia television market. LED TVs are known for their high-quality displays,
offering vibrant colors, sharp contrasts, and excellent clarity. These
qualities make LED TVs particularly appealing to consumers who seek a superior
viewing experience. As Saudi viewers increasingly demand top-notch picture
quality, LED technology has become the go-to choice.
Based on sales channel, the market is segmented into supermarkets/hypermarkets,
multi branded stores, online, and others (institutional sales, exclusive
stores, etc.). Among these, online has a significant share in the Saudi Arabia
television market. Online television offers the convenience of on-demand
viewing. Viewers can watch their favorite shows and movies at their
convenience, pausing, rewinding, or fast-forwarding as they please. This
flexibility is highly valued by Saudi audiences who have busy schedules and
varied viewing preferences.
Major companies operating in Saudi Arabia Television market
are:
- United Matbouli
Group
- Zagzoog For Home Appliance
- LG Electronics
Saudi Arabia Limited
- Alesayi
Electronics Co. Ltd.
- Modern
Electronics Company Limited
- Digital &
Electronics Solutions Development Co. Ltd
- Al Jabr Holding
Co
- Huawei Tech
Investment Saudi Arabia Co. Ltd.
- Emam Distribution
Company Ltd.
- Samsung
Electronics
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“ The television
market in Saudi Arabia is a dynamic and evolving sector driven by changing
consumer preferences, technological advancements, government initiatives, and
content localization efforts. The liberalization of the media sector and the
emergence of private channels have brought diversity and competition to the
market. As the kingdom continues its journey of socio-cultural reforms and
diversification of its economy, the television industry is poised to play an
increasingly prominent role in the country's media and entertainment landscape.
The influx of international streaming platforms and the growth of local content
production reflect a growing and vibrant television market in Saudi Arabia, set
to continue expanding in the coming years.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based management consulting firm.
“Saudi Arabia Television Market By Screen Size
(50'-59', 40'-49', 39' and Below, Above 59'), By Display Type (LED, OLED,
Others (LCD, QLED, etc.)), By Sales Channel (Supermarkets/Hypermarkets, Multi
Branded Stores, Online, and Others (Institutional Sales, Exclusive Stores,
etc.), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated
the future growth potential of Saudi Arabia television market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision-makers make sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Saudi Arabia television market.
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