India biscuit market stood at $ 3.9 billion in 2016, and is projected to grow at a CAGR of 11.27%, in value terms, during 2017-2022, to reach $ 7.25 billion by 2022.  Rising number of health-conscious consumers, expanding working population and increasing urbanization are boosting the country’s biscuit market. Moreover, augmenting disposable income along with changing lifestyle, increasing awareness regarding healthy diet and change in food consumption pattern are some of the other factors expected to propel demand for biscuits over the course of next five years.

Years considered for this report:

Historical Years: 2012-2015

Base Year: 2016

Estimated Year: 2017

Forecast Period: 2017–2022

Objective of the Study:

  • To analyze and forecast market size of India biscuit, in terms of value as well as volume.
  • To define, classify and forecast India biscuit market on the basis of product type, sales channel, by segmentation and regional distribution.
  • To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting India biscuit market into four regions, namely, North Region, West Region, East Region and South Region.
  • To identify tailwinds and headwinds for India biscuit market.
  • To examine competitive developments such as expansions, new product launches, supply contracts, and mergers & acquisitions in India biscuit market.
  • To evaluate competitor pricing, average market selling prices and trends in India biscuit market.
  • To strategically profile the leading players, which are involved in the supply of biscuit in India.


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Some of the major players operating in the India biscuit market are Parle Products Pvt. Ltd., Britannia Industries, ITC Limited, Mondelez India Foods Private Limited, Surya Food & Agro Ltd., Anmol Biscuits Ltd., SAJ FOOD PRODUCTS (P) LTD, UNIBIC Foods India Pvt. Ltd., Dukes Products India Limited, and Cremica.

TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of biscuit manufacturers and suppliers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include manufacturers that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, distribution channels, and regional presence of all major biscuit suppliers across the country.

TechSci Research calculated the market size for India biscuit market using a bottom-up approach, where manufacturers’ value & volume sales data for different product types (Plain Biscuit, Cookie, Sandwich Biscuit and Center Filled Biscuit) was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated by analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as Federation of Biscuit Manufacturers of India, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • India biscuit manufacturers
  • India biscuit suppliers 
  • Research organizations and consulting companies
  • Associations, organizations, associations and alliances related to biscuit
  • Government bodies such as regulating authorities like FSSAI and policy makers
  • Industry associations
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as biscuit manufacturers, distributors, dealers and policy makers, which market segments should be targeted over the coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India biscuit market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Product Type:
    • India Plain Biscuit Market      
      • Glucose
      • Marie
      • Non-Salted Cracker
      • Salted Cracker
    • India Cookies Market
      • Choco-Chip
      • Butter
      • Fruit & Nut
      • Others
    • India Sandwich Biscuit Market
      • Chocolate
      • Orange
      • Others  
    • India Center Filled Biscuit Market     
  • Market, by Sales Channel:

o   Supermarket/ Hypermarket

o   Convenience Stores

o   Independent Small Grocers

o   Online

o   Others

  • Market, by Segmentation

o   Economical

o   Medium

o   Premium

  • Market, by Region:

o   North Region

o   East Region

o   West Region

o   South Region

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, market pricing, average selling price, sales footprint, etc.

Company Profiles: Detailed analysis of the major companies present in the India biscuit market.

Product Benchmarking: Benchmarking of companies, type, brand and prices.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across the country.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Product Information

  • Detailed analysis of new products in the market and their driving forces in the market.
In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Global Biscuit Market Overview

5.       India Biscuit Market Outlook

5.1.    Market Size & Forecast

5.1.1.By Value & Volume

5.2.    Market Share & Forecast

5.2.1.By Product Type (Plain Biscuit, Cookie, Sandwich Biscuit, Center Filled Biscuit & Others)

5.2.2.By Sales Channel (Supermarket/Hypermarket, Convenience Store, Independent Small Grocer, Online & Others)

5.2.3.By Segmentation (Economical, Medium & Premium)

5.2.4.By Region

5.2.5.By Company

5.3.    Market Attractiveness Index (By Product Type, By Sales Channel & By Region)

6.       India Plain Biscuit Market Outlook

6.1.    Market Size & Forecast

6.1.1.By Value & Volume

6.2.    Market Share & Forecast

6.2.1.By Product Type (Glucose, Marie, Non-Salted Cracker & Salted Cracker)

6.3.    By Product Benchmarking (By Brand, By Type, By Price)

7.       India Cookie Market Look

7.1.    Market Size & Forecast

7.1.1.By Value & Volume

7.2.    Market Share & Forecast

7.2.1.By Product Type (Choco-Chip, Butter, Fruit & Nut & Others)

7.3.    By Product Benchmarking (By Brand, By Type, By Price)

8.       India Sandwich Market Look

8.1.    Market Size & Forecast

8.1.1.By Value & Volume

8.2.    Market Share & Forecast

8.2.1.By Flavor (Chocolate, Orange & Others)

8.3.    By Product Benchmarking (By Brand, By Type, By Price)

9.       India Center Filled Biscuit Market Look

9.1.    Market Size & Forecast

9.1.1.By Value & Volume

9.2.    By Product Benchmarking (By Brand, By Type, By Price)

10.   Supply Chain Analysis

11.   Import Export Analysis

12.   Market Dynamics

12.1.  Drivers

12.2.  Challenges

13.   Market Trends & Developments

13.1.  E-retailing of the Bakery Products

13.2.  Rising Health Consciousness among Consumers

13.3.  Changing Consumers’ Lifestyle

13.4.  Growing Consumer Base

13.5.  Healthy & Innovative Offerings to Target Consumers

14.   Policy & Regulatory Landscape

15.   India Economic Profile

16.   Voice of Customer

17.   Competitive Landscape

17.1.  Competition Outlook

17.2.  Company Profiles

17.2.1.    Parle Products Pvt. Ltd.

17.2.2.    Britannia Industries

17.2.3.    ITC Limited

17.2.4.    Mondelez India Foods Private Limited

17.2.5.    Surya Food & Agro Ltd.

17.2.6.    Anmol Biscuit Ltd.

17.2.7.    SAJ FOOD PRODUCTS (P) LTD

17.2.8.    UNIBIC Foods India Pvt. Ltd.

17.2.9.   Dukes Products India Limited

17.2.10.    Cremica

18.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at sales@techsciresearch.com
  • List of Tables

     

    Figure 1: Global Population, 2010-2015 (Billion)

    Figure 2: Global Mid-Year Urban Population, By Region, 2010, 2015 & 2020F (Million)

    Figure 3: India Biscuit Market Size, By Value (USD Million), By Volume (Million Kg), 2012-2022F

    Figure 4: India Percentage of Urban Population, 2010-2015 (As a Percentage of Total Population)

    Figure 5: India Disposable Personal Income, 2011-2015 (USD Million)

    Figure 6: India Biscuit Market Share, By Product Type, By Value, 2012-2022F

    Figure 7: India Biscuit Market Share, By Sales Channel, By Value, 2012-2022F

    Figure 8: India Biscuit Market Share, By Segmentation, By Value, 2012-2022F

    Figure 9: India Biscuit Market Share, By Region, By Value, 2012-2022F

    Figure 10: India Biscuit Market Share, By Company, By Value, 2016

    Figure 11: India Biscuit Market Share, By Company, By Value, 2022F

    Figure 12: India Biscuit Market Attractiveness Index, By Product Type, By Value, 2017E-2022F

    Figure 13: India Biscuit Market Attractiveness Index, By Sales Channel, By Value, 2017E-2022F

    Figure 14: India Biscuit Market Attractiveness Index, By Region, By Value, 2017E-2022F

    Figure 15: India Plain Biscuit Market Size, By Value (USD Million), By Volume (Million Kg), 2012-2022F

    Figure 16: Average Tea Consumption Per Capita in India, 2012-2017 (Gram)

    Figure 17: India Plain Biscuit Market Share, By Product Type, By Value, 2012-2022F

    Figure 18: India Plain Biscuit Market, Product Benchmarking, By Value, 2017E

    Figure 19: India Cookie Market Size, By Value (USD Million), By Volume (Million Kg), 2012-2022F

    Figure 20: India Total Population, 2012-2015 (Billion)

    Figure 21: India Cookie Market Share, By Product Type, By Value, 2012-2022F

    Figure 22: India Cookie Market, Product Benchmarking, By Value, 2017E

    Figure 23: India Sandwich Biscuit Market Size, By Value (USD Million), By Volume (Million Kg), 2012-2022F

    Figure 24: India Sandwich Market Share, By Flavor, By Value, 2012-2022F

    Figure 25: India Sandwich Market, Product Benchmarking, By Value, 2017E

    Figure 26: India Center Filled Biscuit Market Size, By Value (USD Million), By Volume (Million Kg), 2012-2022F

    Figure 27: India Center Filled Biscuits Market, Product Benchmarking, By Value, 2017E

    Figure 28: India Biscuit Imports, By Value, 2012-2016 (USD Million)

    Figure 29: India Biscuit Imports, By Volume, 2012-2016, (Million Kg)

    Figure 30: India Biscuit Exports, By Value, 2012-2016 (USD Million)

    Figure 31: India Biscuit Exports, By Volume, 2012-2016, (Million Kg)

    Figure 32: India Health Expenditure per Capita, 2011-2014 (USD)

    Figure 33: Indian Household Final Consumption Expenditure, 2011-2015 (% of GDP)

    Figure 34: Brand Awareness Level, By Company, 2017E (Base=250)

    Figure 35: Factors Influencing Purchase Decisions (Base=250)

    Figure 36: Brand Satisfaction Level (Base=250)

    Figure 37: Consumption Pattern of the Consumer (Base=250)

    Figure 38: Factors Influencing Brand Switching (Base=250)

     

    List of Tables

     

    Table 1: List of Top Selling Sandwich Biscuits in India, 2016

    Table 2: List of Top Selling Center Filled Biscuits in India, 2016