Press Release

Wet Wipes Market to Witness Robust Growth through 2025

Spike in coronavirus cases and rising awareness towards personal hygiene to drive global wet wipes market

According to TechSci Research report, “Global Wet Wipes Market By Application (Personal Care, Household, Healthcare, Commercial, Others), By Technology (Spunlace, Airlaid, Wetlaid, Others), By Distribution Channel (Offline (Supermarket/Hypermarket, Specialty Store, Pharmacy, Others), Online), By Region, Forecast & Opportunities, 2025”, the global wet wipes market is poised to undergo rapid growth rate during the forecast period. The spike in cases of coronavirus around the world, affecting over 200 countries in total, has created a huge demand for wet wipes in the global market. As sanitization is one of the highly effective ways of preventing the spread of this disease, the demand for disinfectants such as wet wipes is quite high. Additionally, wet wipes are also used as personal care products to remove makeup or dust. Moreover, the market is also witnessing growing demand for multifunctional wet wipes, which eliminate the hassle of carrying different wet wipes for different applications. Also, growing sense of personal hygiene and health consciousness is also driving the growth of wet wipes market. Convenience attributes such as ease-of-use factor associated with wet wipes is also serving as a major factor contributing to the growing demand for these products. Also, companies are using eco-friendly materials and latest technologies for making wet wipes, which further enhances the product quality, thereby creating a huge demand for wet wipes globally. The manufacturers are also investing on research and development activities to enhance their product portfolios, which is anticipated to fuel the demand for wet wipes until 2025.

However, there are certain factors that might restrict the growth of global wet wipes market. Factors such as presence of counterfeit products is causing a huge loss to the original manufacturers. Also, concerns regarding disposal of wet wipes and stringent government regulations might limit the overall growth of global wet wipes market.

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The global wet wipes market is segmented based on application, technology, distribution channel and region. Based on application, the market is segmented into personal care, household, healthcare, commercial and others. The personal care segment accounted for largest market share in 2019 and is expected to dominate the market until 2025 as well. This is due to the growing concerns regarding spread of COVID-19, which is making consumers to opt for wet wipes. However, the healthcare segment is anticipated to undergo highest CAGR during the forecast period owing to the increasing demand from hospitals, clinics and other diagnostic centers. Based on distribution channel, the global wet wipes market is segmented into offline and online channels. The offline segment is further categorized into supermarket/hypermarket, specialty store, pharmacy and others. Among these, the offline segment is expected to dominate the global market owing to increased sales of wet wipes from pharmacies and specialty stores. However, as most of the markets have been closed down in the wake of COVID-19, the online sale of wet wipes has increased rapidly, and the segment is expected to witness fastest growth by 2025.

Major players operating in the global wet wipes market include Wetnaps Ltd, Nice-Pak Products, Inc., 3M Co., Godrej Consumer Products Limited, Unilever Group, Essity Aktiebolag (publ), Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kimberly-Clark Corp., S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp. and ASHOK & CO. (PVT.) LTD, among others. The companies are currently being indulged in increasing their production capacity and are introducing more powerful disinfectant wet wipes to meet the growing demand. Some leading companies are also engaging in partnerships and mergers to increase their market share.

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“The antibacterial and moisturizing properties of wet wipes are leading to their high adoption for various applications in personal and healthcare sectors. Additionally, rising cases of coronavirus in United States has made the country one of the largest consumers of wet wipes in 2020. Moreover, the manufacturers are also coming with wet wipes for both female and male skin types. This is further leading to the expansion of the market. The market is also witnessing high demand for eco-friendly wet wipes owing to the stringent regulations by various governments pertaining to disposal of wet wipes,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Wet Wipes Market By Application (Personal Care, Household, Healthcare, Commercial, Others), By Technology (Spunlace, Airlaid, Wetlaid, Others), By Distribution Channel (Offline (Supermarket/Hypermarket, Specialty Store, Pharmacy, Others), Online), By Region, Forecast & Opportunities, 2025 has evaluated the future growth potential of global wet wipes market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global wet wipes market.


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