Technological Proliferations to Drive North America All Terrain Market to $ 4.57 Billion by 2023

Increasing consumer preference for recreational and off-road activities coupled with technological developments to drive North America all terrain vehicle market through 2023

According to TechSci Research report, “North America All Terrain Vehicle Market By Product Type, By Application Type, By Country, Competition Forecast & Opportunities, 2013 – 2023”, all terrain vehicle market in the region is forecast to reach $ 4.57 billion by 2023. Market is expected to be driven by growing preference for recreational activities and availability of ATVs with advanced infotainment systems such as GPS tracking, Bluetooth connectivity and mobile tracking technology. Growing number of off-roading ATV sports events and widening application areas of ATVs in several industries including agriculture and military & defense are further likely to push demand for all terrain vehicles in the region in the coming years.

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Accounting for around two-third of the market, utility all terrain vehicles are being used for towing heavy tools, equipment and machinery in off terrain areas such as hilly unpaved roads and swampy plains. Moreover, utility all terrain vehicles are used in the defense sector, owing to their vast mobility with powerful engines to carry heavy weight coupled with maneuverability in uneven and rugged terrain. The United States is the largest demand generating region for all terrain vehicles in North America, backed by the presence of major flagship players in ATV manufacturing, a wide ATV user base and shifting trend towards the extensive usage of ATVs in several areas including agricultural lands, forests and mountains.

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“ATVs are used in high desert, rock crawling, mudding, mountain climbing, hunting, etc. Their application areas are expected to grow further in the coming years, owing to high standard of living, wide range of product availability, and increasing usage in the military & defense sector. Moreover, growing preference towards off-road recreational activities, technological developments and increasing investments are anticipated to further drive the North America all terrain vehicle market during the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“North America All Terrain Vehicle Market By Product Type, By Application Type, By Country, Competition Forecast & Opportunities, 2013 – 2023” has analyzed the potential of North America all terrain vehicle market, and provides information and statistics on market structure and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them in taking sound investment decisions. The report also identifies and analyzes emerging trends along with essential drivers and key challenges faced by North America all terrain vehicle market.

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