Report Description

India is the third largest tractor market, globally, in volume terms. Tractor and tractor trailer companies in India manufactured around 0.8 million tractors and tractor trailers in 2013 to address the increasing demand for the same in agriculture and semi urban civil applications in the country. India Farm Tire industry comprises Tractor Front tires, Tractor Rear tires and Tractor Trailer tires. Robust growth in domestic tractor sales and exports, rise in mechanized farming, usage of tractors in horticulture, floriculture, hoe farming, etc., coupled with increasing tractor usage in urban and semi urban centers in infrastructure and construction activities, and large tractor fleet size are the major reasons boosting the country’s farm tire market. Quality, brand image, lifetime, dealer suggestion and price are the most important factors for Indian farmers to purchase a specific brand of farm tire. 

According to India Tractor and Trailer Vehicles and Tractor and Trailer Tyre Market Forecast and Opportunities, 2019, India’s farm tire market exhibited a CAGR of around 9%, in value terms, during 2009-13. Tractor Front is the most dominating farm tire segment, in volume terms, followed by Tractor Rear and Tractor Trailer tires. While both Tractor Front and Rear tires are sold in OEM and replacement segments, Tractor Trailer tires are predominantly sold in replacement market, with unorganized Trailer manufacturers assembling these tires at their units. Presently, Goodyear, Apollo and MRF are the leading farm tire suppliers in India. India Tractor and Trailer Vehicles and Tractor and Trailer Tyre Market Forecast and Opportunities, 2019 report elaborates following aspects of Farm Tire market in India:
  • India Farm Tire Market Size, Share & Forecast
  • Segmental & Regional Analysis
  • Changing Market Trends & Emerging Opportunities
  • Policy & Regulatory Landscape
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of Farm Tire industry in India.
  • To identify the on-going trends and anticipated growth in the coming years
  • To help industry consultants, farm tire manufacturers and other stakeholders to align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing materials.
  • To gain competitive knowledge of leading players.
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology 

The information contained in this report is based on both primary and secondary sources. Primary research included interviews with farm tire manufacturers and channel partners. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of content

1. Research Methodology

2. Executive Summary

3. India Tyre Market Outlook

4. India Tractor & Trailer Tyre Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.1.2. By Volume

4.2. Market Share & Forecast

4.2.1. By Vehicle Type (Tractor & Trailer)

4.2.2. By Company

4.2.3. By Radial Vs. Bias

5. India Tractor Front & Rear Tyre Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Front Vs Rear

5.2.2. By Radial Vs Bias

5.2.3. By Company (Front Tyre)

5.2.4. By Company (Rear Tyre)

5.3. Pricing Analysis

6. India Tractor Market Outlook

6.1. Market Size & Forecast

6.1.1. By Volume

6.2. Market Share & Forecast

6.2.1. By Company

6.2.2. By Region

7. India Trailer Market Outlook

7.1. Market Size & Forecast

7.1.1. By Volume

7.1.2. By Region & Company

8. Tractor Trailer Market Outlook

8.1. Market Size & Forecast

8.1.1. By Volume

8.2. Market Share & Forecast

8.2.1. By Company

9. Voice of Farmers

9.1. Farmers Profile

9.2. Qualitative and Quantitative Analysis of Tractors owned by Farmers

9.3. Qualitative and Quantitative analysis of Tractor Tyres

9.4. Brand Awareness, Brand Perception and Customer Satisfaction Level

9.5. Brand wise Level of Satisfaction - Overall Analysis

9.6. Level of Satisfaction Analysis - MRF Tyres

9.7. Level of Satisfaction Analysis - Apollo Tyres

9.8. Level of Satisfaction Analysis -Goodyear Tyres

9.9. Level of Satisfaction Analysis - JK Tyre Tyres

9.10. Level of Satisfaction Analysis -Ceat Tyre

9.11. Brand Switching Attributes

9.12. Voice of Farmers

10. Voice of Dealers/Retailers/ Distributors

10.1. Dealers/Retailers/ Distributors Profile

10.2. Brand Awareness, Brand Perception and Customer Satisfaction Level

10.3. Product Related Attributes - MRF Tyres

10.4. Product Related Attributes - Apollo Tyres

10.5. Product Related Attributes - Goodyear Tyres

10.6. Product Related Attributes - JK Tyres

10.7. Product Related Attributes - Ceat Tyres

11. Segmentation, Targeting and Positioning

12. Market Trends and Developments

13. Competitive Landscape

13.1. MRF Limited

13.2. Apollo Tyres

13.3. JK Tyres

13.4. Goodyear Tyres

13.5. Ceat Tyres

14. Strategic Recommendations


Figures and Tables

List of Figures

Figure 1: India Farm Tyre Market Size, By Volume, 2009 - 13

Figure 2: India Farm Tyre Market Size, By Value, 2009-13

Figure 3: India Farm Tyre Market Size, By Value, 2014E-19F

Figure 4: India Farm Tyre Market Size, By Volume, 2009-13

Figure 5: India Farm Tyre Market Size, By Volume, 2014E-19F

Figure 6: India Farm Tyre Market Share, By Tyre Type, By Volume, 2013

Figure 7: India Farm Tyre Market Share, By Tyre Type, By Volume, 2019F

Figure 8: India Farm Tyre Market Share, By Company, 2013

Figure 9: India Farm Tyre Market Share, By Radial Vs. Bias, By Volume, 2013

Figure 10: India Farm Tyre Market Share, By Radial Vs. Bias, By Volume, 2019

Figure 11: India Tractor Tyre Front & Rear Market Size, By Value, 2009 - 13

Figure 12: India Front and Rear Tractor Tyre Market Size, By Value, 2014E-19F

Figure 13: India Front & Rear Tractor Tyre Market Size, By Volume, 2009-13

Figure 14: India Tractor Front & Rear Tyre Market Size, By Volume

Figure 15: India Tractor Tyre Market Share, By Front & Rear Tyre, By Volume, 2013

Figure 16: India Tractor Rear Tyre Market Share, By Radial Vs. Bias, By Volume, 2013

Figure 17: India Tractor Rear Tyre Market Share, By Radial Vs. Bias, By Volume, 2019F

Figure 18: India Tractor Front Tyre Market Share, By Company, By Volume, 2013

Figure 19: India Tractor Rear Tyre Market Share, By Company, By Volume, 2013

Figure 20: India Tractor Market Size, By Volume, 2009-2013

Figure 21: India Tractor Market Size, By Volume, 2014E-2019F

Figure 22: India Tractor Market Share, By Volume, 2013

Figure 23: India Tractor Trailer Market Size, By Volume, 2009-2019F

Figure 24: India Tractor Trailer Market Size, By Type

Figure 25: Major Tractor Trailer Supplier Locations, By Region

Figure 26: India Tractor Trailer Tyre Market Size, By Volume, 2009-2013

Figure 27: India Tractor Trailer Tyre Market Size, By Volume, 2014E-2019F

Figure 28: India Tractor Trailer Tyre Market Share, By Company, By Volume, 2013

Figure 29: India Farmers Interviewed, By Age (in %)

Figure 30: Indian Farmers Interviewed, By Qualification

Figure 31: Indian Farmers Interviewed, By Experience

Figure 32: Indian Farmers Interviewed, By Cultivated land

Figure 33: Indian Farmers Interviewed, By Source of Irrigation

Figure 34: Major Tractor Brand Share

Figure 35: Major Tractor Share, By Tractors Life

Figure 36: Major Tractors Application Share

Figure 37: Tractor Applications, By Distance Travelled

Figure 38: Major Front Tractor Tyre Brand Share

Figure 39: Major Rear Tractor Tyre Brand Share

Figure 40: Share of Tractor Tyre, By Source of Purchase

Figure 41: Tractor Tyres Share, By Technology

Figure 42: Tractor Tyres Qualitative analysis, By factor of purchase

Figure 43: Tractor Tyres Qualitative analysis, By Influencer

Figure 44: Level of Satisfaction, By Product/Commercial/Supplier Attribute, By Brand

Figure 45: MRF Level of Satisfaction/Level of Importance, By Product Attributes like Lifetime, Performance, Aesthetics, etc.

Figure 46: MRF Level of Satisfaction/Level of Importance, By Supplier Attributes

Figure 47: MRF Level of Satisfaction/Level of Importance, By Commercial Attributes

Figure 48: Apollo Level of Satisfaction/Level of Importance, By Product Attributes like Lifetime, Performance, Aesthetics, etc

Figure 49: Suppliers related attributes, By Apollo Brand

Figure 50: Commercial related attributes, By Apollo Brand

Figure 51: Goodyear Level of Satisfaction/Level of Importance, By Product Attributes like Lifetime, Performance, Aesthetics, etc

Figure 52: Suppliers related attributes, By Goodyear Brand

Figure 53: Commercial related attributes, By Goodyear Brand

Figure 54: JK Level of Satisfaction/Level of Importance, By Product Attributes like Lifetime, Performance, Aesthetics, etc

Figure 55: Suppliers related attributes, By JK Tyres Brand

Figure 56: Commercial related attributes, By JK Tyre Brand

Figure 57: Ceat Level of Satisfaction/Level of Importance, By Product Attributes like Lifetime, Performance, Aesthetics, etc

Figure 58: Suppliers related attributes, By JK Tyres Brand

Figure 59: Commercial related attributes, By JK Tyre Brand

Figure 60: Brand Switching Attributes for Farmers

Figure 61: India Dealers/Retailers/ Distributors Interviewed, By Age

Figure 62: Dealers/Retailers/ Distributors Interviewed, By Willingness to Sell New Brands

Figure 63: Dealers/Retailers/ Distributors Interviewed, By Experience

Figure 64: Dealers/Retailers/ Distributors Interviewed, By Source of Purchase

Figure 65: Dealers/Retailers/ Distributors Interviewed, By Brands Sold

Figure 66: Dealers/Retailers/ Distributors Interviewed, By Factors of Purchase

Figure 67: Tractor Tyres Qualitative Analysis, By Influencer

Figure 68: MRF Level of Performance/Level of Importance, By Product Attributes like Quality, Brand Awareness, Brand Loyalty, Product Complaints, etc.

Figure 69: Apollo Level of Performance/Level of Importance, By Product Attributes like Quality, Brand Awareness, Brand Loyalty, Product Complaints, etc.

Figure 70: Goodyear Level of Performance/Level of Importance, By Product Attributes like Quality, Brand Awareness, Brand Loyalty, Product Complaints, etc.

Figure 71: JK Tyre Level of Performance/Level of Importance, By Product Attributes like Quality, Brand Awareness, Brand Loyalty, Product Complaints, etc.

Figure 72: Ceat Tyre Level of Performance/Level of Importance, By Product Attributes like Quality, Brand Awareness, Brand Loyalty, Product Complaints, etc.

Figure 73: Segmentation, Targeting and Positioning, By Brand, By Price, By Point of Sale

Figure 74: Apollo Revenue Segmentation, By Geography, By Sales, 2012

Figure 75: Apollo Revenue Segmentation, By Product, By Sales, 2013

Figure 76: Ceat Vehicle wise product mix, By Volume, 2013

Figure 77: Ceat Industry composition wise revenue break-up, 2013

Figure 78: India Tractor Front & Rear Tyre Market Size, By Volume, 2014E-19F

Figure 79: India Tractor Trailer Tyre Market Size, By Volume, 2014E-19F

List of Tables

Table 1: India Farm Tyre Sales, By Company, 2013 (Thousand Units)

Table 2: India Tractor Front & Rear Tyre Sales, By Segment, By Volume, 2009-13

Table 3: India Tractor Front Tyre Sales, By Segment, By Volume, 2009-13

Table 4: India Tractor Rear Tyre Sales, By Segment, By Volume, 2009-13

Table 5: Radial Tractor Tyres Model, By Top 3Three Tractor Tyre Companies, 2014E

Table 6: India Tractor Front Tyre Sales, By Segment, 2013

Table 7: India Tractor Rear Tyre Sales, By Company, 2013

Table 8: India Tractor Front Tyre Prices, By Company, By Prominent Sizes (INR)

Table 9: India Tractor Rear Tyre Prices, By Company, By Prominent Sizes (INR)

Table 10: India Tractor Market Sales, By Region, By Volume, 2013

Table 11: India Tractor Market Share, By Region, By Volume, 2013

Table 12: India Tractor Trailer Tyre Sales, By Company, 2013

Table 13: India Farmers Interviewed, By States

Table 14: India Dealers/Retailers/ Distributors Interviewed, By States

Table 15: MRF Limited financial performance for 2009-13

Table 16: MRF Product Portfolio

Table 17: Apollo Product Portfolio

Table 18: Apollo Farm Tyre Price List (1)

Table 19: Apollo Farm Tyre Price List (2)

Table 20: Apollo Farm Tyre Tube Price List (1)

Table 21: Apollo Farm Tyre Tube Price List (2)

Table 22: JK Tyres Revenue Segmentation, By Product, By Sales, 2013

Table 23: JK Tyre Product Portfolio

Table 24: Ceat Tyre Product Portfolio

Table 25: Ceat Farm Tyres Price List

Table 26: Strategic Recommendations, By Level of penetration, By Market Growth, By Competition, By Attractiveness

Table 27: Strategic Recommendations, By Prominent Agro Fairs in India

Table 28: Strategic Recommendations, By Tractor Trailer Suppliers in India

Table 29: Strategic Recommendations, By Mini Tractor Suppliers to be targeted by Farm Tyre Companies

Table 30: Strategic Recommendations, By Prominent Agro based Magazines published in India

Frequently asked questions

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profile

Srishti Verma

Business Consultant
Press Release

India Farm Tyre Market Rose at 9% during 2009-13

Dec, 2015

Large tractor / trailer fleet size coupled with growing demand for tractors would continue to augment farm tyre sales through 2019