Report Description

In India, the demand for Ready-to-cook (RTC) food products has been increasing over the last few years on account of busier lifestyles and rising income levels of consumers. With considerably rising employment opportunities in the country’s urban set-ups, India has been witnessing continuing migration of a large number of people from its rural and semi-urban pockets to tier 1 and tier 2 cities. This has been consequently providing a huge impetus to RTC food products market in India, especially over the last five years. The Indian middle class, in particular, is witnessing a paradigm shift in their lifestyle and living standards. Presently, nuclear families and bachelors residing in metropolitans for academic and employment purposes are among the major consumers of RTC food products. Due to cultural diversities, companies are increasingly focusing on launching regional RTC products. Another factor driving the penetration of RTC food products is their easy availability across major retail chains, hypermarkets and supermarkets in the country. 

According to “India Ready-to-Cook Food Market Forecast & Opportunities, 2019”, the RTC food products market in India is estimated to have touched US$ 120 million in 2014. The RTC food market has been segmented into dessert mixes, snack mixes and curry making enablers. Of these three product categories, dessert mixes outperformed other product segments in 2013 and are expected to continue their dominance through 2019. Currently, Northern states of India accounts for the largest revenue share in the country’s RTC market. Major reason for North India’s dominance include higher employment opportunities and rising disposable income level of people residing in this region. India’s RTC food market is dominated by a handful of well-known players such as ITC, MTR, Haldiram’s and Gits. “India Ready-to-Cook Food Market Forecast & Opportunities, 2019” report highlights following aspects related to Ready-to-cook food market in India:
  • India Ready-to-Cook Food Market Size, Share & Forecast
  • Segmental Analysis – Dessert Mixes, Snack Mixes and Curry Making Enablers
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of RTC food market in India
  • To identify the on-going trends and anticipated growth in the coming years
  • To help industry consultants, distributors and dealers align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing material
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs     
Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with RTC food manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of content

1.    Research Methodology

2. Analyst View

3. Ready-to-cook food: An Introduction

4. India Ready-to-eat Food Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.1.2. By Volume

4.2. Market Share & Forecast

4.2.1. By Type (Dessert Mixes, Snack Mixes & Curry Making Enablers)

4.2.2. By Region

4.2.3. By Company Overview

5. India RTC Dessert Mixes Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Price Points – By Company, By Product

6. India Snack Mixes Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Price Points – By Company, By Product

7. India Curry Enablers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Price Points – By Company, By Product

8. India Ready-to-cook Food Consumer Analysis

9. Market Dynamics

9.1. Drivers

9.2. Challenges

10. Market Trends& Developments

10.1.Use of retort technology

10.2.Increasing demand for convenience food

10.3.Gaining special attention in retail formats

10.4.Launching innovative & Region specific products

10.5.Exhibitions & Events

11. Policy & Regulatory Landscape

12. India Economic Profile

13. Competitive Landscape

13.1.General Mills India Private LTD.

13.2.Kohinoor Speciality Foods India

13.3.ITC Limited

13.4.Godrej Tyson Foods Limited

13.5.Haldiram’s Snacks Pvt. Ltd.

13.6.MTR Foods Pvt. Ltd.

13.7.Himalya International Limited

13.8.Gits Food Products Pvt. Ltd.

13.9.ADF Foods Ltd.

13.10.Amrit Foods Pvt. Ltd.

14. Strategic Recommendations

15. Annexure

15.1.Questionnaire

Figures and Tables

List of Figures

Figure 1: India RTC Food Market Size, By Value, 2009-2019F (USD Million)

Figure 2: India RTC Food Market Size, By Volume, 2009-2019F (Million KG)

Figure 3: India Working Population Size, 2009-2012 (Million)

Figure 4: Percentage of Working Women in total Population in India, 2010 – 2013

Figure 5: Average Ranking of RTC Food Manufacturers, By Consumer Preference

Figure 6: India RTC Food Market Share, By Type, By Value, 2013

Figure 7: India RTC Food Market Share, By Type, By Value, 2019

Figure 8: India RTC Food Market Share, By Region, By Volume, 2013 & 2019F

Figure 9: India RTC Dessert Mixes Market Size, By Value, 2009-2019F (USD Million)

Figure 10: India RTC Dessert Mixes Market Size, By Volume, 2009-2019F (Million KG)

Figure 11: India RTC Snack Mixes Market Size, By Value, 2009-2019F (USD Million)

Figure 12: India RTC Snack Mixes Market Size, By Volume, 2009-2019F (Million KG)

Figure 13: India RTC Curry Making Enablers Market Size, By Value, 2009-2019F (USD Million)

Figure 14: India RTC Curry Making Enablers Market Size, By Volume, 2009-2019F (Million Kg)

Figure 15: Respondent Behavior towards RTC Food Purchase Destination, 2014

Figure 16: Respondent Behavior towards RTC Food Purchase, By Schemes, 2014

Figure 17: Respondent Behavior for Buying RTC Food, By Parameters like Price/ Brand/Quality, 2014

Figure 18: Average Rank Assigned by Respondents to RTC Companies, By Consumer Preference

Figure 19: India Per Capita Annual GDP, 2007 – 2011 (USD Million)

Figure 20: India Retail Sales, 2008 – 2016F (USD Billion)

Figure 21: Flow Chart Depicting Retort Technology

Figure 22: India Retail Sales Growth, By Volume, 2010-16F

Figure 23: Company Sales, By Point of Sale.

Figure 24: MTR Foods Advertising Expenditure Share, By Channel

List of Tables

Table 1: RTC Food Product Segmentation

Table 2: India Retail Chains Offering RTC Food Products, 2014

Table 3: India Major RTC Food Companies Overview

Table 4: India RTC Dessert Mixes Average Selling Prices, By Company/Brand, By Product, 2014 (USD per Kg)

Table 5: India RTC Snack Mixes Average Selling Prices, By Company/Brand, By Product, 2014 (USD per Kg)

Table 6: India RTC Curry Making Enabler Mixes Average Selling Prices, By Company/Brand, By Products, 2014 (USD per Kg)

Table 7: Marketing Campaigns by RTC Food Companies in India, 2014

Table 8: Licenses Required for Operating Food Business in India

Table 9: General Mills India List of Awards

Table 10: Kohinoor Foods List of Awards

Table 11: ITC Limited List of Awards

Table 12: Major Packaged Food Brands of ITC

Table 13: MTR Major Food Products in RTC Category

Table 14: ADF Foods Major RTC Brands & Product Categories

Frequently asked questions

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profile

Parvati Sharma

Account Manager BD
Press Release

India Ready-to-Cook Food Market pegged at USD120 million in 2014

Dec, 2015

Growing workforce, increasing disposable income and rising demand for convenience products to drive Ready-to-cook (RTC) food market in India