Ford Motor Company Plans to Double Vehicle Production in Mexico.

Mexico: As a strategic initiative to increase its vehicle production capacity in Mexico, the automobile giant Ford Motor Company is planning to expand its production at Cuautitlan plant, in addition to establishing a new vehicle assembly plant in San Luis Potosi, Mexico It is anticipated that the company will increase its production capacity by 500,000 units per year. Further, the San Luis Potosi plant is anticipated to manufacture around 350,000 vehicles per annum. The Company has plans to launch its hybrid vehicle C240 to compete with Toyota’s Prius in Mexico passenger car market.

Moreover, the company has been planning to shift the production of its two hatchback cars viz. Focus and C-Max to Mexico from Michigan by 2018. Apart from the hatchback cars, the company is also planning to consolidate the production of its sedan segment car viz. Fusion in Mexico from Michigan.

According to a recently published TechSci Research report, Mexico Tyre Market, Forecast & Opportunity, 2020, Mexico tyre market is anticipated to attain new heights backed by immense support from the increasing vehicle production, which would further enhance the OEM tyre market, which accounted for around 40% of the tyre market in Mexico in 2014.

Amongst various tyre brands available in the country, Pirelli, Bridgestone, Continental, Cooper and JK Tornel have their production facilities in Mexico. However, Michelin, Yokohama, Sumitomo, Goodyear, Falken, Hankook and Kumho Tires are few of the other prominent tyre brands being sold in Mexico tyre market. It is projected that Ford’s strategic plan to expand vehicle production and shift in vehicle production base from Michigan to Mexico would significantly support the Mexico OEM tyre market.