Tissue Paper Market to reach around USD68 Billion by 2026
Rising awareness about
hygiene benefits and enhancement in the manufacturing technologies are the
factors driving the global tissue paper market during the forecast period.
According to TechSci Research report, “Global Tissue
Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues,
Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User
(Residential, Hospital, Food and Beverage Industry and Others (Malls and
Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/
Supermarket, Departmental Stores, Pharmacy/Drug Stores,
Online Sales Channel, and Others (Direct Sellers, General Merchandized Retailers, etc.)), By Region, Competition, Forecast & Opportunities, 2026”, the global
tissue paper market is anticipated to grow from USD50 billion in 2020 to around
USD68 billion in 2026F at a CAGR of 5.63%. To increase their market share,
manufacturers of tissue paper products are implementing innovative and
distributive strategies. People are switching to flushable wipes due to the
biodegradability issue. Such initiatives by manufacturers have aided them in
increasing revenue and a large consumer base, allowing them to stay ahead of
the competition in the market.
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The global tissue paper market is expected to boom as
a result of the COVID-19 impact; however, sales and operations were hampered by
transportation restrictions and a temporary worker shortage. Although the
market appears to be profitable, demand from restaurants and other businesses declined
due to lockdowns imposed in various countries to curtail the spread of the
disease. Hygiene and health
company Essity, for
example, mentioned a 12 percent drop in revenue in the year 2020. Pharmacy/Drug Stores and online stores benefited
because people preferred short-term stocking, and e-commerce.
The global tissue paper market is
segmented into by product, by end user, by distribution channel, by region and
by company. In terms of by product, the global tissue market is segmented into
Toilet Paper, Kitchen Towel, Facial
Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.). Among which
Toilet paper accounted for around 30% market share in 2020 and it will continue
to dominate the market throughout the forecast period followed by kitchen towel.
It is the toilet paper and kitchen towel which are the most widespread tissue paper
products consumed across the globe. The demand for toilet paper has increased
because of the increasing population and considering the growing focus on
maintaining hygiene, there is expected to be a spike in the demand for kitchen
towels. The consumption of kitchen towels is mainly due to the increasing
number of restaurants and eating outlets. In the upcoming years, it is expected
that the consumption pattern of tissue paper will change continuously over
time, as earlier the focus towards hygiene was limited to toilet paper and
kitchen towels. But now even the products like facial tissue, wipes, napkins
are being consumed in the widest proportion.
In terms of distribution channel, the global tissue market is segmented
into Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores,
Online Sales Channel, and Others (Direct Sellers, General Merchandized
Retailers, etc.). Among which Supermarket/hypermarket have accounted for the
majority of the share in the global Tissue Paper market and it will continue to
dominate the market throughout the forecast period. Nowadays, online sales of
tissue papers have expanded significantly as more consumers have shifted to
e-commerce for better prices and discounts, convenience, and a wider product
selection, including private label by big e-tailers like Amazon, which has
increased its focus on its own private label consumer staples like tissue
papers.
In terms of region, the global tissue paper market is segmented into
North America, Asia-Pacific, Europe, South America, and Middle East &
Africa. Among which North America has accounted for the majority of the market
share. Asia-Pacific is the fastest-growing region in the global tissue paper
market due to rising health awareness and presence of a largest portion of the
young and millennial population. As the population expands, so does people's
concern for safety, cleanliness, and hygiene, resulting in an increase in demand
for tissue paper products. China is one of the key markets for tissue papers in
the Asia-Pacific region.
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Kimberly-Clark Corporation, Essity Aktiebolag
(publ), Vinda International Holdings Limited, The Procter & Gamble Company,
Hengan International Group Company Ltd., and
others are some of the
leading players operating in the global tissue paper market. The global tissue paper
market is competitive with the presence of various international brands and
minimal market share of domestic companies in developed and developing
countries. Above all other aspects, the launching of a new product has become
the most critical strategy, due to the rapidly changing preferences of the
consumers. Also, businesses have embraced the growth through mergers and
acquisitions by multinational companies, which has proven to be successful in
making their presence stronger.
“Following the COVID-19 pandemic, there
has been a deliberate increase in concerns regarding maintaining hygiene, which
is one of the reasons why we can anticipate an increase in demand for the
global tissue paper market. Furthermore, factors such as technological
advancement and innovative research and development activities for the
discovery of new products are expected to positively influence the growth of
the market through 2026,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based global management consulting firm.
“Global
Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues,
Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User
(Residential, Hospital, Food and Beverage Industry and Others (Malls and
Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/
Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel,
and Others (Direct Sellers, General Merchandized Retailers, etc.)), By Region, Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of the
global tissue paper market and provides statistics and information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global tissue
paper market.
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