TechSci Research can carry out market research data collection projects using various methodologies such as:
CATI Research (Phone Based Interviews)
The telephone is fundamental to researching business-to-business markets and is at the heart of any large-scale quantitative project. Our in-house telephone unit includes dedicated CATI stations (Computer Assisted Telephone Interviewing) that pass on numerous benefits to the client:
Minimised interviewing error by automated routing and navigation, ensuring augmented data accuracy
Immediate/Real Time feedback of surveys
Enhanced productivity resulting in lower project costs
Shorter field times and faster turnaround of projects
Greater accuracy in managing quotas and multiple language projects.
All of our telephone research is conducted using high performance Computer Aided Telephone Interviewing (CATI) systems. With a team over 65 experienced interviewers with multi-lingual capabilities we can conduct both structured quantitative and in-depth qualitative interviews, globally.
We provide data collection services in both B2B and B2C markets:
Our trained and experienced interviewers are expert in interviewing senior level business professional, C-level Executives and Physicians.
We cover all consumer sectors, from general population to hard-to-reach consumers from various socio economic groups, nationalities/regions, gender and age.
A select number of our interviewers are specially trained to carry out in-depth interviews. These interviews require a different approach to structured or semi-structured interviews as they follow a loosely structured discussion guide that allows different avenues of questioning to be explored.
Our experience and abilities allow us to carry out telephonic interviews (structured, semi-structured and in-depth interviews) with a wide range of respondents from CEOs, CFOs, IT Managers, Purchasing Managers and Production Managers through to specialist interviews with the likes of Doctors, Nurses and other key opinion leaders.
In each country, interviewers are sorted by specialization for each target type (B2B, B2C, physicians, C-levels?) and by industry (Pharmaceuticals, healthcare, Consumer Products, Services, Industrial Products, Automotive and Auto Components, Energy, Industrial Automation and all B2B.)
Business Location Interviews
TechSci Research provides mobile research solutions to clients who need actionable insights, validated data or information about what is really happening at the point of experience.
Our clients have seen that mobile market research delivers deeper insights than traditional recall-oriented research methods. Their projects have enjoyed all the benefits of online research plus mobility, validation and immediacy only offered by market research designed for mobile devices.
Our enterprise solutions enable research and market professionals to gain access to mobile audiences on a variety of devices, including iPhone, iPad, Android tablets and mobiles, Blackberries, Nokia and Windows devices.
Quality Control Procedures
We have a dedicated quality team. This team continuously monitors calls made by each interviewer and provides feedback for improvement at regular intervals. The team is also responsible for training new hires and developing training modules for the interviewers.
Quality Control Processes (CATI Interviews):
Call Monitoring Facility
Random Monitoring of Completed Surveys
Regular Call Backs to Respondents to Collect Feedback
Stringent Call Quality and Compliance Guidelines
Quality Control Processes (Online interviews):
Quality Control Measures Such as Time Stamp, IP Capture, Cheater Questions, etc.
Detailed Logic Checks (Branching, Piping, Validations, etc)
Layout Review (Visual Appeal, User-friendliness, etc)
Periodic Data Check (Before Launch and After Soft Launch)