Increasing health consciousness amongst Brazilians on account of increasing water impurities is all set to drive the water purifier market in Brazil.
Water is the most important and precious gift of nature to mankind and as such any shortage of it proves to be very detrimental for the society. It may be generally tough to understand that Brazil, which is the largest country in Latin America, with the population of over 192 Million people and today can be characterized into one of the fastest growing economies of the world, is also facing the problem of shortage of drinkable water resources. But as they say that every great nation has its own weakness and Brazil is no exception said a research report released by TechSci Research, a global management consulting firm.
According to the recently published report by TechSci Research “Brazil Water Purifier Market Forecast & Opportunities, 2017” Brazil’s perceptional change in its consumption of drinking water with increasing health consciousness is one of the major drivers for water purifiers sales in the country. The water purifier market in Brazil is in its nascent stage where companies have been witnessed making huge profits on investments. It is estimated that Brazil water purifier market will witness compounded annual growth rate (CAGR) of more than 14% till 2017 making it a whooping US $ 556 Million (BRL 1.1 Billion) market.
The current penetration of water purifiers in Brazilian market is very low when compared with other emerging economies such as China and India. With the increasing demand for fresh water amongst Brazilian households in both rural and urban areas, the Brazilian water purifier market is all set to witness phenomenal growth. There are not many players currently in the Brazilian water purifier market which makes it a hot spot for companies planning to enter new markets”, said Dhwipal Shah, Industry Consultant with TechSci Research.
“In 2011, 45% volume sales of water purifiers were generated from offline segment where maximum water purifiers were sold through standalone electronic stores spread across the country. The water purifiers market in Brazil has huge untapped opportunities for companies eying to enter water purifier’s marketplace”, said report.
‘Brazil Water Purifier Market Forecast & Opportunities, 2017’ has evaluated the future growth potential of water purifiers market and provides statistics and information on market structure, trends and opportunities. The report includes segmental market projections and demand forecasting. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities available in water purifiers market worldwide.